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Less litigations, less acquisitions, and other OOH market predictions for 2023 from Rothfelder Falick (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. Record transactions of 2022 were fuelled by plentiful financing, low interest rates, high advertising revenue, and generous prices. However, the highest inflation in decades prompted the Federal Reserve to raise interest rates several times throughout the year, and that cooled consumer spending in general, and billboard sales will suffer as well. […]

billboardinsider.com
Thu, Jan 5, 2023 at 3:39 PM

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Adomni’s spin-out DIY ad platform Shoutable lets people book DOOH billboards for $40 a spot (16:9)

Las Vegas DOOH adtech company Adomni is using the giant CES, which attracts hordes of tech trade press around this time each year, to raise awareness and buzz for an interesting spin-out product the company launched last spring. Called Shoutable, the platform enables people like social media influencers to easily post messages on digital billboards across the United States, for $40 a spot. […]

sixteen-nine.net
Thu, Jan 5, 2023 at 12:14 AM

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Twin Cities airport uses LED medallions at curbside, check-in to help guide travellers (16:9)

Round LED displays have been around for a few years now, and there’s not been a lot of evidence of them being used beyond demos at trade shows. But the Twin Cities airport is using them both outside at drop-off areas and inside in the departures/check-in area for locating passenger services. […]

sixteen-nine.net
Thu, Jan 5, 2023 at 12:11 AM

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Przybylinski takes over at TSItouch; Mundrake now CTO (16:9)

John Przybylinski is taking on the role of President at TSItouch, while founder Gary Mundrake shifts over to the role of Chief Technology Officer. I’m pretty sure Gary is angling towards retirement, and this would be a way to start, as the old song goes, easing on down the road. Przybylinski has been with the company since 2005, when it was called Trident Systems Commercial Products Group. […]

sixteen-nine.net
Thu, Jan 5, 2023 at 12:10 AM

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8K TV current state of play: slower than expected adoption, and other trends (IBC)

2022 marked the 10th anniversary of the first significant public demonstration of 8K television when NHK and the BBC co-operated to present the London Olympic Games on 15-meter-wide screens in London, Glasgow, and Bradford, writes John Maxwell Hobbs. […]

ibc.org
Wed, Jan 4, 2023 at 10:35 PM

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PPDS to unveil digital signs that can show content ‘entirely without power’

PPDS says it will unveil a new signage range capable of showing content entirely without power. Amsterdam, January 2023: PPDS, the exclusive global provider of Philips professional displays and solutions, is delighted to confirm its participation at ISE 2023 in Barcelona (January 29 – Feb 3). […]

PPDS
Wed, Jan 4, 2023 at 10:34 PM

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Five OOH trends for 2023, according to JCDecaux (New Digital Age)

by Kate Tovey, JCDecaux UK. Following a difficult couple of years, the out-of-home (OOH) advertising industry once again thrived in 2022 as audiences returned to cities, airports, railways, and shops. However, 2022 was not a carbon copy of previous years. […]

newdigitalage.co
Wed, Jan 4, 2023 at 10:33 PM

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Solomon Partners report says out-of-home advertising produces highest levels of consumer recall versus other media (OAAA)

The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true across printed and digital OOH formats. […]

oaaa.org
Wed, Jan 4, 2023 at 10:32 PM

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Better measurement, and other trends to watch for in 2023, according to OAAA CEO Anna Bager (Billboard Insider)

The MRC has leaned in to create better standards for out of home…There will probably be a standard in Q1 of next year…if everything goes to plan…That does not mean that they are creating measurement. […]

billboardinsider.com
Wed, Jan 4, 2023 at 10:31 PM

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Lamar acquires digital and static billboards of Tyler Outdoor in Tulsa (Billboard Insider)

Billboard Insider talked to Lou McDermott of Kalil & Co. for more detail on the acquisition. It was a competitive process. […]

billboardinsider.com
Wed, Jan 4, 2023 at 10:28 PM

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Choice Media Acquires Mesa Signs in Oklahoma (Billboard Insider)

Mesa Advertising, which provides billboard advertising in Elk City, OK and Clinton, OK, sold to Choice Media effective January 1, 2023. Choice Media, owned by Brad and Kristie Tooley of Canyon, TX., will celebrate its 31st anniversary this year. […]

billboardinsider.com
Wed, Jan 4, 2023 at 4:57 PM

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What to expect from CES 2023 (The Verge)

By VERGE STAFF. From brighter TVs and weirder wearables to laptops of all shapes and sizes, here are the biggest trends we’re looking out for at CES. TVs are in a very good place as we kick off CES 2023. […]

theverge.com
Tue, Jan 3, 2023 at 2:27 PM

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Indian OOH industry execs see programmatic DOOH as a key trend for 2023 (Exchange4Media)

by Sonam Saini. 2022 saw OOH clawing back after the pandemic’s onslaught and 2023 will see the medium regain all its glory, say industry watchers. Although many businesses are yet to reach pre-Covid revenue levels, the Pitch Madison report says OOH rebounded in 2021 with a 69 per cent increase over 2020, albeit falling short of the pre-Covid 2019 figures. […]

exchange4media.com
Tue, Jan 3, 2023 at 2:18 PM

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Chinese brand Konka says its OLED TVs will compete with the likes of Sony, Panasonic, LG, Philips and Samsung (What Hi Fi)

Konka is launching 55- and 65-inch OLED TVs in Europe. It has partnered with an unnamed OEM (original equipment manufacturer). Chinese brands have flooded the smartphone market in recent years, offering high-end specs at very competitive prices. […]

whathifi.com
Tue, Jan 3, 2023 at 1:56 PM

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DSF Announces Board Election Results, Adding Three New Faces And Returning Three Others (16:9)

The Digital Signage Federation has released results of its 2022 board seat elections, which run every two years. Winning re-election to the board for ... […]

sixteen-nine.net
Tue, Jan 3, 2023 at 6:50 AM

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