Who is buying JCDecaux’s DOOH ad space in the UK and why (The Drum)
Illustrating this, most of 4,514 UK of JCDecaux's digital screens can be bought programmatically. Dom Kozak, head of programmatic at JCDecaux UK, reflects on who is buying the media and why. Kozak reflects that all the biggest players in the UK now have bespoke programmatic digital out-of-home (DOOH) solutions. […]
Tue, Feb 7, 2023 at 6:05 PM