Hivestack’s MD North Asia sees three DOOH market trends in the region (Branding in Asia)
Troy Yang, Managing Director, North Asia, Hivestack. 1) The AI revolution is coming 2) The Chinese market will offer further opportunities 3) Programmatic DOOH will become part of the digital marketer’s toolkit. Previously, I’ve seen the programmatic DOOH budget being drawn from the traditional out of home (OOH) budget. […]
Tue, Feb 7, 2023 at 12:14 AM