The OOH Media Plan Awards program honors efficient and effective OOH and digital out of home (DOOH) media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry. […]
By Silas Valentino. Part of SF Travel’s $6 million advertising campaign to dispel the negative reputation clouding the city’s national image, one of the digital billboards features a glowing shot of the Golden Gate Bridge, taken by the association’s director of web services, alongside the slogan “Always Spellbinding. […]
The acquisition includes 41 digital panels of various formats, with the majority located within retail and transport hubs across the UK. This move marks Wildstone's expansion beyond its traditional Roadside focus and entry into alternative OOH environments. […]
Pat Sangimino. The Spokane Transit Authority has launched a real-time on-bus display system that will provide passengers with necessary information. The system was developed and implemented over the past two years by Lincoln-based Nanonation. […]
The World Out of Home Organization has signed up its 200th member, and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. Citix is a technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface. […]
Today, these out-of-home (OOH) activations have made way for digital screens showcasing brand campaigns, but a seed was planted for Rousselet. He wanted to bring The Stones to life using archive footage from live gigs, old videos and album iconography. Each scene would be placed on top of a sun-soaked billboard while Sidney Sweeney rides in a vintage car singing along. […]
German billionaire Udo Mueller. on board M/Y Kensho, spotted off Camp de Mar, which is reportedly worth $110,000,000 and costs $11,000,0000 a year to run. He is the CEO and biggest single shareholder of Stroer Media, a leading out-of-home advertising, online advertising, billboards, and street furniture company based in Cologne, Germany. […]
Chief client officer at Kinetic WW Nicole Lonsdale speaks to LBB. OOH currently accounts for 4.5% of total advertising expenditure but should command a much higher share. OOH should feature on many more media plans than it currently does. […]
FRANKFURT/LONDON, Sept 7 (Reuters) - German advertising group Stroeer is considering possible options for the sale of Statista in 2024, in a process which could value the data gathering business at up to 1.5 billion euros ($1.6 billion), four sources familiar with the matter said. […]
Interview: Simon Jackson, vice president, EDO, Samsung. ... The factory in Slovakia is located in the west of the country, near Bratislava, and it is a place that a lot of partners have now visited on tour. […]
Interview with Kevin Gephart. "There’s tension between keeping your reps hungry and not setting the threshold so high it’s demotivating." Kevin, how do you adjust a compensation plan for someone’s current book of business versus additional business? […]
BROOKINGS, S.D., Sept. 06, 2023 -- Daktronics, Inc. (NASDAQ - DAKT) reported results for its fiscal 2024 first quarter which ended July 29, 2023. […]
MOVE (Measurement of Outdoor Visibility and Exposure) is calling for expressions of interest (EOI) from data research organisations and/or media data software vendors currently serving (or having an interest in serving) Out of Home (OOH) advertisers, their agencies and/or OOH contractors, for the purpose of integrating MOVE data into their own products and software. […]
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich ... […]
Omar Oakes, editor-in-chief of The Media Leader. “We will soon need rules in place for fake ads, just like we did for paid influencer campaigns,” said Spark Foundry’s chief strategy and innovation officer Marcos Angelides. Indeed, as we reported at the time, the Advertising Standards Authority has no remit to investigate Gymbox because there is no ad to investigate. […]
