Quinn Mason. “How much does a billboard cost?” remains a common query among advertisers and entrepreneurs eager to explore this time-tested ad medium. […]
By Nadeen Ebrahim and Lianne Kolirin, CNN. A statement from the Iraqi Interior Ministry said the adult content was aired on a screen in Uqba bin Nafeh Square, a busy thoroughfare in central Baghdad. […]
Moorgate Capital Partners has analyzed out-of-home leverage and cost of debt trends thru March 2023. Weight average debt costs have increased at the public out of home companies due to a rise in interest rates. Lamar Advertising’s weighted average cost of debt increased from 4.8% at March 2023 to 5.0% at June 2023. […]
by Chris Pash. oOh!media is riding a surging outdoor media sector, with better results ahead from a series of contract wins. Statutory net profit after tax was up 6% to $6.4 million. […]
SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2023 financials. […]
By Jim Stinson, business reporter. A Tampa-based ad firm known for its mobile ads on cars and delivery robots has been sold to Texas-based investor T72 Club Inc., the companies say in a Monday news release. Nickelytics, a Tampa startup, is a digital platform that launches "hyper-local" advertising as simply as posting online ads, says Judah Longgrear, CEO of the ad firm. […]
By Alan C. Brawn, Brawn Consulting. The sheer number of vendors in several categories — but especially DVLED — is overwhelming. […]
LG has taken the interesting step of marketing a standalone media play-out device that runs the same webOS operating system as its lines of ... […]
Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is ... […]
TAMPA, FLORIDA, USA, August 21, 2023 -- T72 Club Inc., a firm specializing in acquiring high-performing businesses, has acquired Nickelytics, a player in the ad tech industry. T72 focuses on acquiring organizations with a unique value proposition, high profit margins, and an annual recurring revenue (ARR) exceeding $1M. Nickelytics fits this profile, according to T72. […]
On Independence Day, Tata Tea Premium, the flagship brand from Tata Tea's portfolio, paid a tribute to India's rich handloom legacy with its "Desh Ke Dhaage" campaign. […]
SignValue has prepared the following analysis of JCDecaux’s 2nd Quarter 2023 financials. […]
WV Outdoor President & CEO, Bill Lodzinski, along with Lamar VP/GM, Shane Walters have been working on an initiative to restart the Outdoor Advertising Association of West Virginia. Lodzinski organized a meeting in Charleston recently with West Virginia OOH companies to work out the details. […]
It’s been interesting to watch the differing directions the big pro display manufacturers are taking when it comes to their smart display products and ... […]
Denise Turner, CEO of Route Research (UK) and Mark Flood, Global Head of OOH at Ipsos took the stage to talk through the challenges and developments in the UK market – addressing the key areas of better representing human movement through a deep understanding of pedestrian behaviour, and the very real challenge of representing the most contemporaneous audience volumes as they change and return post COVID restrictions. […]
