Friday, June 14, 2024

Holding firm T72 acquires Nickelytics, a startup platform that sells DOOH ads on vehicles and delivery robots

Monday, August 21, 2023

TAMPA, FLORIDA, USA, August 21, 2023 — T72 Club Inc., a firm specializing in acquiring high-performing businesses, has acquired Nickelytics, a player in the ad tech industry.

T72 focuses on acquiring organizations with a unique value proposition, high profit margins, and an annual recurring revenue (ARR) exceeding $1M. Nickelytics fits this profile, according to T72.

Rajendra Badadare, Co-founder at T72, said “Nickelytics’ innovative approach to out-of-home (OOH) advertising technology resonates with our vision for growth and diversification, and we … welcome them onboard.”

T72′ has a combined exposure of over $5 billion in investments and more than 150 acquisitions. Drawing on their backgrounds in M&A, strategy development, and business transformation, several team members have held critical and senior roles in various Fortune 500 companies. Moreover, their ongoing involvement in operating a VC fund ensures that Nickelytics will receive the necessary support, leadership, experience, and resources to continue its upward trajectory in the ad tech industry.


About T72 Club Inc

Club T72 Inc is a global enterprise with a niche in acquiring high-performing businesses, each displaying a distinctive value proposition, robust profit margins, and an annual recurring revenue (ARR) exceeding $1M. Our reach extends beyond mere acquisitions; we forge strategic partnerships with our portfolio companies, providing them with our seasoned operational expertise, capital resources, and an expansive network, all of which are aimed at aiding these companies on their upward trajectory. At T72 Inc, we’re not just investors, we’re partners in success.

Interesting facts about T72 Holdings and its Leadership team:

*Combined leadership exposure of $5B+ investments and over 150+ acquisitions
*Existing leadership team has the unique distinction of having led/served over 30+ Fortune 500 companies.
*Collective experience of having worked in a Global environment (75+ Countries)
*Successfully led 15+ start-ups to profitability and eventually to its deserving market recognition including selling one to publicly traded companies for $150 Million
*25+ years of experience working in specialized areas like Business Transformation, M&A’s, Strategy Development, Technology, Business Consulting and Operations Management.

For more information, please visit:

About Nickelytics

Nickelytics, a venture backed startup, is a platform that makes launching hyper-local out-of-home advertising as simple as posting online ads. Nickelytics brings together the physical presence of outdoor advertising with the power of digital technology for unbeatable results. Nickelytics leverages out-of-home advertisements through premium mobile assets, such as gig economy vehicles, autonomous delivery robots and e-scooters to help marketers reach customers regardless of location. Mobillity asset owners also receive another stream of revenue by partnering with marketers. With the help of Nickelytics’ analytics, companies can better comprehend their return on ad spend thanks to Nickelytics’ sophisticated attribution and digital retargeting capabilities.

For more information, visit

Contact Details:
Cristy Brusoe
+1 863-509-5863

Published on Monday, August 21, 2023 at 9:41 AM

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