Recorded presentation: OOH audience measurement in the UK (World OOH)
Denise Turner, CEO of Route Research (UK) and Mark Flood, Global Head of OOH at Ipsos took the stage to talk through the challenges and developments in the UK market – addressing the key areas of better representing human movement through a deep understanding of pedestrian behaviour, and the very real challenge of representing the most contemporaneous audience volumes as they change and return post COVID restrictions. […]
Fri, Aug 18, 2023 at 6:27 PM