“If it doesn’t work at a glance, it doesn’t work at all.” The sentiment by VMLY&R’s executive creative directors Justin Ebert and Niraj Zaveri is pretty indicative of OOH (out of home) advertising and the impact it has to have for an audience to engage with it effectively. […]
LUMO has layered in a Dynamic Creative Optimisation (DCO) solution, with 28 local games and the win/loss/draw scenarios having been developed by LUMO’s in-house creative teams and OOH creative and software company, Latch. […]
The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. WOO President Tom Goddard says: "Our Kuala Lumpur APAC Forum was an even bigger success than we expected and there has been huge support for another event in an incredibly dynamic region, vital to the development of Out of Home globally. We will be announcing further details shortly. […]
The team behind the recent Digital Signage Summit Europe (DSS Europe) in Munich has pushed out a wrap-up that sums up the headcount, awards ... […]
By Chris Bengel. During the quarterfinals of the U19 Women's Basketball World Cup in Madrid, FIBA unveiled a state-of-the-art ASB GlassFloor. The innovative playing surface is a fully interactive video floor, and was utilized during the first quarterfinal game in Madrid for the first time at an official FIBA competition. […]
Billboard Insider’s take: Cranes are a significant source of on the job injuries. […]
Running alongside other programmatic activations like social media and radio, the DOOH campaign was planned and executed via The Trade Desk DSP and the Broadsign SSP, which provided access to premium DOOH inventory in key markets. The Strategy. HP worked closely with Broadsign to determine campaign parameters and create proposals that included audiences, locations, venue types, and more. […]
NEW YORK—American music superstar Post Malone became the first entertainer to perform at TSX Broadway’s game-changing venue during a surprise pop-up concert in the heart of Times Square. On an otherwise ordinary mid-July afternoon, thousands of spectators converged in the Crossroads of the World to watch the musical artist hype his upcoming album Austin from a stage 30 feet above 47th Street. […]
Pro display manufacturers and software vendors are always looking for high-flying market opportunities, but I’m not sure digital signage in commercial aircraft cabins is ... […]
In 2003, a small Montreal-based company decided to invest in a new area known as Digital Signage, which was taking off thanks to advancements in wireless connectivity and multi-screen playback capabilities, and the idea for Broadsign was born. […]
By Marissa Bernstein. Types of audience data in DOOH: Behavioral patterns. As psychologist G. […]
The UK-based research firm Futuresource sends teams of analysts to the major pro AV trade shows, and there were several people in Orlando last ... […]
LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from ... […]
You’ve probably heard out-of-home investors, brokers and lenders talk about EBITDA and Billboard cashflow. It’s important to know the difference. Out of home EBITDA. […]
Peerless-AV has debuted its new IR touch overlay (IRTO55-XHB4) for standalone install on the 55-in Xtreme high bright outdoor display and Smart City kiosk range. The overlay is designed to enhance outdoor signage by incorporating customer interaction elements, offering 10 points of simultaneous touch with a <15ms response time. […]
