DOOH ad operator WOW Media launches what it calls the first “standard-size” digital billboard network capable of 3D campaigns
Monday, September 4, 2023
US Gets First 3D Network of Standard-sized Billboards.
Video in action: WOW Media 3D Debut
Los Angeles, CA, – WOW Media, a full-motion digital billboard network outside of Times Squarehas parthered with motion design company Territory Studio to introduce 3D motion graphics to standard-sized billboards across WOW Media’s full-motion network in key locations surrounding LAX, Sofi Stadium, Kia Forum, the Intuit Arena, and more.
WOW Media CEO Scott Kranttz sees the new collaboration as an opportunity for brands to reach larger audiences with 3D ads via a network of screens, as opposed to the physical size and restraints of one location advertising (such as in Times Square [Ed]).
Krantz explains: “Rather than focusing on the physical dimensions of individual billboards for advertising in 3D, we focus on distribution and capabilities.”
“Many brands don’t have the budget to spend on one big billboard like those in Piccadilly or Times Square. They would rather spend that budget on ten billboards rather than one. With this partnership we give brands a way to create impact in a more meaningful way – something our network of billboards has proven to do time and time again.”
While WOW Media is managing the network of billboards, Territory Studio will be its first and preferred technology and 3D motion design partner. The company continues delivering design work to brands such as Nike, Coca-Cola, and Mercedes after making a name for itself in Hollywood and the gaming sector.
For media inquiries or more information about WOW Media and their revolutionary 3D motion graphics on traditional-sized billboards, please contact: