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Commercial Integrator Expo Conference to be held September 06 in Denver (Commercial Integrator)

The conference, held as part of Commercial Integrator Expo (CIX23) in Denver in September, will be packed with business-enhancing content. In fact, there will be an entire day — Wednesday, September 6 — focused specifically on foundational business skills. Dubbed NSCA BizSkills Day, it’ll be a full agenda of education sessions that NSCA leadership created for maximum impact. […]

commercialintegrator.com
Thu, Jul 27, 2023 at 10:30 PM

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Houston Metro signs new $26 million contract with GMV to expand its digital signage network (Mass Transit Mag)

GMV will implement a cloud-hosted content management system and provide installation, maintenance and support for Houston Metro’s growing digital signage network over a seven-year period. With up to 3,000 digital signs planned for transit centers, rail platforms and bus stops, it is one of the largest investments in real-time signage by a U.S. transit agency. […]

masstransitmag.com
Thu, Jul 27, 2023 at 10:23 PM

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In the campaigns executed via Place Exchange, an average programmatic OOH CPM was $7.17 for 1st Half of 2023 (Billboard Insider)

Place Exchange just released a report on programmatic trends for the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories remained the same (Food/Drink, Personal Finance, and Health/Fitness) and accounted for almost half of spend. In both time periods, the other half of spend was balanced across a broad mix of categories. […]

billboardinsider.com
Thu, Jul 27, 2023 at 5:01 PM

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Buyers prefer billboards that come with land or easements (Billboard Insider)

Chris Stark, President, Stark Capital Solutions. Most (buyers) require the land or easement come with the billboard purchase. I suppose some of it has to do with bad past experiences where sellers took back over the sites either at maturity or through some sort of technical default under the lease. […]

billboardinsider.com
Thu, Jul 27, 2023 at 4:42 PM

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“Faux DOOH” Is Cool, But Can We Be A LOT More Open About What’s Really Going On (16:9)

London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture ... […]

sixteen-nine.net
Thu, Jul 27, 2023 at 11:41 AM

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Mood Media, Stingray Partner On What’s Billed As Largest US In-Store Retail Media Network (16:9)

Here’s an interesting example of two retail media solutions providers who I’d assume look at each other as competitors joining forces to blend installed ... […]

sixteen-nine.net
Thu, Jul 27, 2023 at 8:46 AM

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Novartis Global HQ Integrates Solar Panels To Drive Its Own Media Facade On New Pavilion (16:9)

Via German language content partner invidis (Photo: Laurids Jensen) … There is much to like and admire about this new pavilion on the Basel, ... […]

sixteen-nine.net
Thu, Jul 27, 2023 at 8:27 AM

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How impressions are measured in DOOH advertising (Hivestack via Open Mic)

By Bruno Guerrero, Chief Operating Officer at Hivestack. Defining DOOH impressions. Within online environments, impressions can be attributed relatively simply. […]

thedrum.com · Promoted content
Thu, Jul 27, 2023 at 12:10 AM

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Programmatic DOOH DSP Startup Beeyond Media Raises $10M to Invest in Growth in US and LATAM

Beeyond Media, a programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), has closed a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board member. The latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory in other markets throughout 2024. […]

Beeyond Media
Thu, Jul 27, 2023 at 12:10 AM

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Sports Firm On AG Uses Display Technology To Adjust To Changing Workplace Needs (16:9)

Here’s a solid example of a company fully taking on display and related technology to create a working environment that’s in line with shifting trends ... […]

sixteen-nine.net
Thu, Jul 27, 2023 at 12:10 AM

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Fake OOH ads may be a cause for concern, says McCann executive (Campaign Asia)

Mel Arrow, chief strategy officer at McCann London. Fake out-of-home's success seems to rely on duping consumers. There is no doubt in my mind that if the eyelash-clad tube train had been released with a note saying upfront that it was CGI, then its magic would have been lost. […]

campaignasia.com
Wed, Jul 26, 2023 at 11:23 PM

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Creatives are divided over the rise of fake OOH ads (The Drum)

By Hannah Bowler, Senior Reporter. The Barbie stunt in Dubai is the latest in a string of simulated out-of-home ads following the recent Maybelline eyelashes stunt in London and Adidas Messi billboard following the World Cup win. Creatives have been divided over the rise of these fake ads and if they harm the craft or are just a bit of fun. […]

thedrum.com
Wed, Jul 26, 2023 at 11:22 PM

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Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere (DIGIDAY)

By Julian Cannon, reporter. In Las Vegas, a new type of entertainment venue, the MSG Sphere, located at The Venetian Resort, will open in the fall for a U2 concert after four years under construction. And with it comes the ad opportunities. […]

digiday.com
Wed, Jul 26, 2023 at 11:20 PM

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How advertisers can use the new Las Vegas Sphere (DPAA)

Dennis Hoffmann, Vice President of Business Development, Beeyond Media. The opening of the Las Vegas Sphere, a spectacular new venue that epitomizes the intersection of architecture, technology, and entertainment, has rightly piqued the interest of businesses worldwide. […]

dpaaglobal.com
Wed, Jul 26, 2023 at 11:20 PM

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Programmatic DOOH platform Place Exchange published a report analysing spending patterns and campaign delivery executed via the platform

• From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories remained the same (Food/Drink, Personal Finance, and Health/Fitness) and accounted for almost half of spend. In both time periods, the other half of spend was balanced across a broad mix of categories. […]

placeexchange.com
Wed, Jul 26, 2023 at 11:13 PM

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