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US advertisers expected to increase programmatic DOOH spend by a third over the next 18 months, however, they want better measurement of campaign effectiveness

VIOOH,  the global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH market. prDOOH ad spend is expected to increase by a third (33%) over the next 18 months. Nearly a third (31%) of US advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. […]

VIOOH
Tue, Sep 12, 2023 at 5:50 PM

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Advana expands its DOOH network to 9,000 locations, adds its inventory to Screenverse programmatic DOOH platform

New York, NY [September 12, 2023] - Advana, the DOOH network in self-service food and beverage micro markets, has expanded to over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world. Advana has a national micro market presence. […]

Screenverse Media
Tue, Sep 12, 2023 at 5:47 PM

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Seoul Interactive Wall Blends Projection Mapping With Conductive Ink (16:9)

This is a fun interactive wall that blends projection mapping with conductive ink – done back in 2020 at an art center in Seoul. ... […]

sixteen-nine.net
Tue, Sep 12, 2023 at 8:27 AM

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Squirrels CEO Andrew Gould On How Ditto Turns Screen-Sharing Tech Into Digital Signage (16:9)

A lot of technology companies have bolted digital signage capabilities on to their core software platform. Often, that means the end-products don’t do a ... […]

sixteen-nine.net
Tue, Sep 12, 2023 at 6:42 AM

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46% of OOH Advertising Revenue Goes Back Into The UK Economy: PwC Report (Outsmart)

A new report from PwC, commissioned by OOH trade body Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. […]

outsmart.org.uk
Tue, Sep 12, 2023 at 12:14 AM

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Marketing Industry Veteran and Global Retailer Esprit to Speak at DPAA Summit on October 10, 2023 (DPAA)

Jay Altschuler, Sr. […]

dpaaglobal.com · Promoted content
Tue, Sep 12, 2023 at 12:11 AM

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Digital media (online ads) to lead U.S. ad industry growth in 2023; Outdoor advertising will see modest growth (Marketing Dive)

By Aaron Baar. According to a report from Madison and Wall, outdoor advertising is expected to see modest growth, while audio advertising will remain flat. Traditional television, both national and local, will experience declines over the year, particularly as cord-cutting increases and the Hollywood strikes continue, reducing programming inventory. […]

marketingdive.com
Mon, Sep 11, 2023 at 6:25 PM

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A Guide to New York Transit Advertising, Part 1: NYC Subway Advertising (Outfront)

Carrying four million daily trips, the Metropolitan Transportation Authority's subway system is the busiest in the Western Hemisphere. MTA Subway Station Advertising. ` Advertisers can choose between numerous digital and static formats located on the platforms where riders wait for their trains as well as along the mezzanines, corridors, and stairwells that connect them. […]

outfront.com
Mon, Sep 11, 2023 at 5:48 PM

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How A Dutch Firm Uses Digital Signage And Interactive Displays To Sell High-End Garage Doors (16:9)

We’re conditioned to seeing digital signage into bricks and mortar stores selling things like apparel, beauty products and vehicles, but here’s a digitally-integrated showroom ... […]

sixteen-nine.net
Mon, Sep 11, 2023 at 6:28 AM

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Here are some of the digital billboards that could be coming to Metro-owned sites across L.A. (LA Urbanize)

STEVEN SHARP. The billboards would generate between $300M and $500M for Metro and the City of L.A. However, a staff report also indicates other benefits, including the ability to broadcast public safety messaging, and implement infrastructure to collect data about real-time travel and traffic data which could be used to improve signal timing and signal priority for public transportation. […]

la.urbanize.city
Mon, Sep 11, 2023 at 12:11 AM

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OAAA’s OOH Media Plan Awards 2023: entry form, judges

The OOH Media Plan Awards program honors efficient and effective OOH and digital out of home (DOOH) media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry. […]

oaaa.org
Mon, Sep 11, 2023 at 12:10 AM

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San Francisco Travel Association is running a month-long campaign on Times Square digital billboards (SFGate)

By Silas Valentino. Part of SF Travel’s $6 million advertising campaign to dispel the negative reputation clouding the city’s national image, one of the digital billboards features a glowing shot of the Golden Gate Bridge, taken by the association’s director of web services, alongside the slogan “Always Spellbinding. […]

sfgate.com
Sun, Sep 10, 2023 at 2:22 AM

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Wildstone acquires 41 digital panels in UK retail and transit locations from Smart Outdoor (Wildstone)

The acquisition includes 41 digital panels of various formats, with the majority located within retail and transport hubs across the UK. This move marks Wildstone's expansion beyond its traditional Roadside focus and entry into alternative OOH environments. […]

wildstone.co.uk
Sun, Sep 10, 2023 at 2:20 AM

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Spokane buses upgrade to digital signage, with the help of Lincoln-based Nanonation (Lincoln Journal Star)

Pat Sangimino. The Spokane Transit Authority has launched a real-time on-bus display system that will provide passengers with necessary information. The system was developed and implemented over the past two years by Lincoln-based Nanonation. […]

journalstar.com
Sun, Sep 10, 2023 at 2:20 AM

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World Out of Home Organization signs up 200th member, a first one from Kazakhstan

The World Out of Home Organization has signed up its 200th member, and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. Citix is a technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface. […]

Sun, Sep 10, 2023 at 2:17 AM

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