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Digital media (online ads) to lead U.S. ad industry growth in 2023; Outdoor advertising will see modest growth (Marketing Dive)

By Aaron Baar. According to a report from Madison and Wall, outdoor advertising is expected to see modest growth, while audio advertising will remain flat. Traditional television, both national and local, will experience declines over the year, particularly as cord-cutting increases and the Hollywood strikes continue, reducing programming inventory. […]

marketingdive.com
Mon, Sep 11, 2023 at 6:25 PM

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A Guide to New York Transit Advertising, Part 1: NYC Subway Advertising (Outfront)

Carrying four million daily trips, the Metropolitan Transportation Authority's subway system is the busiest in the Western Hemisphere. MTA Subway Station Advertising. ` Advertisers can choose between numerous digital and static formats located on the platforms where riders wait for their trains as well as along the mezzanines, corridors, and stairwells that connect them. […]

outfront.com
Mon, Sep 11, 2023 at 5:48 PM

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How A Dutch Firm Uses Digital Signage And Interactive Displays To Sell High-End Garage Doors (16:9)

We’re conditioned to seeing digital signage into bricks and mortar stores selling things like apparel, beauty products and vehicles, but here’s a digitally-integrated showroom ... […]

sixteen-nine.net
Mon, Sep 11, 2023 at 6:28 AM

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Here are some of the digital billboards that could be coming to Metro-owned sites across L.A. (LA Urbanize)

STEVEN SHARP. The billboards would generate between $300M and $500M for Metro and the City of L.A. However, a staff report also indicates other benefits, including the ability to broadcast public safety messaging, and implement infrastructure to collect data about real-time travel and traffic data which could be used to improve signal timing and signal priority for public transportation. […]

la.urbanize.city
Mon, Sep 11, 2023 at 12:11 AM

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OAAA’s OOH Media Plan Awards 2023: entry form, judges

The OOH Media Plan Awards program honors efficient and effective OOH and digital out of home (DOOH) media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry. […]

oaaa.org
Mon, Sep 11, 2023 at 12:10 AM

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San Francisco Travel Association is running a month-long campaign on Times Square digital billboards (SFGate)

By Silas Valentino. Part of SF Travel’s $6 million advertising campaign to dispel the negative reputation clouding the city’s national image, one of the digital billboards features a glowing shot of the Golden Gate Bridge, taken by the association’s director of web services, alongside the slogan “Always Spellbinding. […]

sfgate.com
Sun, Sep 10, 2023 at 2:22 AM

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Wildstone acquires 41 digital panels in UK retail and transit locations from Smart Outdoor (Wildstone)

The acquisition includes 41 digital panels of various formats, with the majority located within retail and transport hubs across the UK. This move marks Wildstone's expansion beyond its traditional Roadside focus and entry into alternative OOH environments. […]

wildstone.co.uk
Sun, Sep 10, 2023 at 2:20 AM

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Spokane buses upgrade to digital signage, with the help of Lincoln-based Nanonation (Lincoln Journal Star)

Pat Sangimino. The Spokane Transit Authority has launched a real-time on-bus display system that will provide passengers with necessary information. The system was developed and implemented over the past two years by Lincoln-based Nanonation. […]

journalstar.com
Sun, Sep 10, 2023 at 2:20 AM

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World Out of Home Organization signs up 200th member, a first one from Kazakhstan

The World Out of Home Organization has signed up its 200th member, and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. Citix is a technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface. […]

Sun, Sep 10, 2023 at 2:17 AM

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Ad of the Day: The Rolling Stones return features 109 billboards on Sunset Boulevard (The Drum)

Today, these out-of-home (OOH) activations have made way for digital screens showcasing brand campaigns, but a seed was planted for Rousselet. He wanted to bring The Stones to life using archive footage from live gigs, old videos and album iconography. Each scene would be placed on top of a sun-soaked billboard while Sidney Sweeney rides in a vintage car singing along. […]

thedrum.com
Sat, Sep 9, 2023 at 6:32 PM

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Weekend gossip: CEO of German OOH ad operator Stroer Media spotted off Camp del Mar on a $110,000,000 yacht (Majorca Daily Bulletin)

German billionaire Udo Mueller. on board M/Y Kensho, spotted off Camp de Mar, which is reportedly worth $110,000,000 and costs $11,000,0000 a year to run. He is the CEO and biggest single shareholder of Stroer Media, a leading out-of-home advertising, online advertising, billboards, and street furniture company based in Cologne, Germany. […]

majorcadailybulletin.com
Sat, Sep 9, 2023 at 6:31 PM

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Kinetic’s Nicole Lonsdale describes what modern OOH ad tech can do for brands (LBBonline)

Chief client officer at Kinetic WW Nicole Lonsdale speaks to LBB. OOH currently accounts for 4.5% of total advertising expenditure but should command a much higher share. OOH should feature on many more media plans than it currently does. […]

lbbonline.com
Thu, Sep 7, 2023 at 11:00 PM

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Exclusive: German OOH ad operator Stroeer considers options for 2024 sale of data business Statista, sources say (REUTERS)

FRANKFURT/LONDON, Sept 7 (Reuters) - German advertising group Stroeer is considering possible options for the sale of Statista in 2024, in a process which could value the data gathering business at up to 1.5 billion euros ($1.6 billion), four sources familiar with the matter said. […]

reuters.com
Thu, Sep 7, 2023 at 10:36 PM

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Samsung executive explains the company’s strategy of growing its European display market share (AVInteractive)

Interview: Simon Jackson, vice president, EDO, Samsung. ... The factory in Slovakia is located in the west of the country, near Bratislava, and it is a place that a lot of partners have now visited on tour. […]

avinteractive.com
Thu, Sep 7, 2023 at 10:23 PM

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How to manage your OOH ad sales reps (Billboard Insider)

Interview with Kevin Gephart. "There’s tension between keeping your reps hungry and not setting the threshold so high it’s demotivating." Kevin, how do you adjust a compensation plan for someone’s current book of business versus additional business? […]

billboardinsider.com
Thu, Sep 7, 2023 at 6:32 PM

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