by Maarten Albarda. No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. […]
Many of the advertisements that companies ran during the Super Bowl reflected themes that advanced a societal aim. On the surface these ads seem completely altruistic. Deeper examination reveals that they reflect the company embracing a purpose for their business that benefits both their bottom line and society. […]
Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half of Super Bowl advertisers properly optimized home pages to coordinate with ads and only about one-third optimized mobile screens to properly display products. […]
Over the years, we’ve seen an evolution in the type of ads featured in the Bowl, and a corresponding change in the marketing technologies that shape and deliver them. […]
We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is always in flux, so it’s hard for adjacent industries, like advertising, to make sense of. […]
Kim K and Mindy were funny; Budweiser and Nissan were not. Tim Hill takes a look at the best of the adverts from the biggest day in US sports. […]
Khan will lead a discussion entitled “Big Data – Small Screen Insights” to educate participants on emerging measurement techniques in the DOOH arena. […]
I’m not what you’d call enthusiastic about the approach the client has taken to content design here – too much, too little, where to start – but I do like back-end integration that Burlington, ON-based ADFLOW Networks has put together for TravelCenters of America. […]
Create the majority of your marketing assets upfront, all at the same time, then deploy as required. […]
I am actually in my office all week, so there’s time finally to get tickets moving on the 6th annual Preset Group DSE Mixer. They’ll go up at noon tomorrow, and I will post the link tomorrow at that time, as well as Tweet about it. Typically, tickets go in 24-48 hours. […]
Arizona Cardinals added new video display to University of Phoenix Stadium for 2014 season and Super Bowl XLIX. […]
In December, New York City agreed to permanently change its cityscape and provide internet access on street corners sporting download speeds that are an order of magnitude faster than those available in many people’s homes in the five boroughs. CityBridge, a for-profit consortium of four companies, will rip out old payphones and install new internet infrastructure in its place. […]
This planner covers exhibition areas such as: Display Technology; Content Management; Retail Solutions and Global Advertising. […]
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David Bohan, For The Tennessean. People don’t consume media as they once did. Communication channels keep emerging, and consumers can get actively involved in marketing messages. […]
