Why agency execs believe there will be more faux OOH in 2024 (Digiday)

Kristina Monllos, Senior Marketing Editor at Digiday. It’s likely just the beginning, according to agency execs, who say that while it’s taken longer than expected to mix elements of out-of-home with digital art, the attention this year has marketers much more attuned to these kind of activations than they have been in the past. […]