The Super Bowl has always been a TV advertising showpiece. Recently, there has been a shift towards a more digital approach through seeding creative pre-game on social media, using digital interactivity to alter TV creative (for example 2013’s Coke Chase) and in-game second screen ‘real-time’ marketing. […]
If I factor in sponsor tickets that I set aside, the Preset Group DSE Mixer on March 10th is more than 50% sold out, a few hours after the tickets went up. For the first 90 minutes or so we were doing almost a ticket a minute. […]
The fire relief crowdfunding campaign put together by a daughter of well-known and much-liked industry vets David and Jill Miller has passed the $4K point, but that’s less than half of what Hailey Miller is trying to raise for Mom and Dad. […]
Start your day with a super-charged morning dedicated to the unveiling of the 2015 DSE Apex Installation and Content Award winners. […]
The NFL’s Atlanta Falcons have selected Daktronics to build a unique, utterly huge circular LED video display for a new stadium that will open in two years. The LED halo board will be a centerpiece of the new downtown stadium, which will host the Falcons and a new MLS soccer team. The display totals roughly 64,000 square feet, 3X the biggest current display inside an NFL stadium. […]
Interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface. […]
The European outdoor advertising market is set for a major shake-up following news that private equity firms TPG Capital and Blackstone are circling both Clear Channel and Exterion Media with a view to merging both businesses to leverage economies of scale. […]
Clear Channel Outdoor Holdings (CCO.N) has put on hold the sale of its European outdoor advertising business after the process was hit by a weaker euro, five sources familiar with the matter said on Monday. Reuters reported last year that the U.S. […]
TIME grades all the ads of Super Bowl XLIX. […]
FBI officials released photographs Monday of new public service announcements being posted on billboards in connection with an old case. They hope the billboards and $100,000 reward will help them capture Timothy Thomas Coombs, 55, who allegedly shot a Missouri Highway Patrol trooper in the chest on Sept. 16, 1994. […]
MINNEAPOLIS, /PRNewswire/ -- After a competitive process, Titan, the country's leading Transportation Sales company focused on providing innovative programs for municipalities and transit agencies, has been awarded a new five-year contract with two additional one-year options for the exclusive rights to transit advertising on behalf of Metro Transit. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media has renewed its contract to provide transit advertising services to Miami-Dade Transit (MDT), the largest public transit system in the state of Florida, as announced today by OUTFRONT Media's Chairman and Chief Executive Officer, Jeremy Male. The contract renewal was approved by the Miami-Dade County Board of County Commissioners and is effective today. […]
It has been reported over the weekend that Facebook will be launching a new pilot program to bring advertising and promotions directly to your smartphone using the new Facebook Bluetooth Beacons system. […]
by Maarten Albarda. No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. […]
Many of the advertisements that companies ran during the Super Bowl reflected themes that advanced a societal aim. On the surface these ads seem completely altruistic. Deeper examination reveals that they reflect the company embracing a purpose for their business that benefits both their bottom line and society. […]
