A billboard in Dallas promoting so-called reparative therapy will be removed 'within a week,' the president of Impact Advertising says. […]
Veteran Marketing Executive Ari Chasin Joins Company to Lead Its New Experiential Marketing Division PORTLAND, OR--(Marketwired - January 14, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced that it is launching Division Black, a new Experiential Marketing Division that will help meet the growing needs of its clients. […]
We saw practically no new innovations or product releases from top smartphone makers this year at CES. However, smaller, less-known smartphone manufacturers took full advantage of the event. In terms of number of products introduced, TCL Alcatel took the #1 spot for offering a series of affordable smartphones. […]
Each year, the CES in Las Vegas jump-starts the technology market. It did so this year as well, but what was really different was the lack of real news makers in 2015. In past years, devices, mainly TVs, have occupied headlines, but this year, they lacked any real novelty. […]
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope. […]
The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, is pleased to announce the election of its new 2015 Board of Directors. Ken Goldberg, CEO, Real Digital Media becomes the 2015 Chairman and Kimberly Sarubbi, President, Saddle Ranch Digital, the 2014 Chairman will now head the Past Chairman’s Council. […]
Maarten Dollevoet, Sales Director, EMEA, BroadSign comments on programmatic media buying, which will catapult the digital signage industry to new levels and – complete with campaign targeting and reporting – will quickly gain traction in 2015. […]
At the Capital Summit at ISE 2015 on 11 February delegates will hear from an expert panel of both strategic and financial investors on relevant issues including: What investors look for in a company How to find qualified investors Do’s and Don’ts of presenting your opportunity to investors The problem with investing in our industry and how to solve it Examples of successful mergers and acquisitions in our industry How to get started if you do not have an exit strategy This event is geared to all AV/IT industry executives and investors including owners, entrepreneurs, senior executives, and finance professionals. […]
COMB (Canadian Out-of-Home Measurement Bureau) has launched a state-of-the-art process to synchronize all trading data between its systems and those of its OOH company members. COMB will issue 60,000 audit requests to its members in its first year of the program. […]
As many as 5 brokerage firms have rated Outfront Media Inc (NYSE:OUT) at 1.8. Research Analysts at Zacks have ranked the company at 5, suggesting the traders with a rating of Underperform. The stock garnered a place in the hold list of 2 stock Analysts. […]
The question is, what should all of this mean for advertisers and for the long term? 1. Screens are everywhere The future is a world of abundant screens -- from smart mirrors in our bedrooms, larger, thinner, cheaper digital retail signage, or short throw laser projections to smartwatches on our wrists, and larger-screened connected cars. […]
Last year, the Wall Street Journal and several other publications hinted at McDonald's' millennial problem, suggesting that the burger giant's recent sales woes are due to a drop in 20-to-30-year-old customers. So, in an attempt to cater to these digital natives, the Oak Brook-based fast food chain is updating their menus to make them, well, digital. […]
The Amsterdam-based in-store marketing firm The Music Marketeers BV is using BroadSign International LLC's cloud-based digital signage software to power the Burger King "King Channel" in restaurants across the Netherlands. […]
An intelligent digital signage retail-shelf solution using SHELFVISION shelf-edge display strips from Display Solution AG will be on display this week at the Intel booth at the National Retail Federation Retail's BIG Show in New York City, according to an announcement from Display Solution AG. Japan's SB Creative Corp., a member of SoftBank Group, worked with Intel Corp. […]
I missed this in the two days I spent wandering the aisles of NRF, which is a shame because I’m intrigued by how it works. It’s billed as the world’s first digital mirror, which is a bit of a reach given eBay and The Big Space both have digital mirror things (admitted doing different stuff) at the show. […]
