Digital advertising growth has traditionally been driven by desktop and online. With brands increasingly adopting an omnichannel approach, mobile is pivotal to ad success. It brings all other platforms together due to the personal experience it offers. […]
NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. Already half of AOL's monthly visitors are mobile, and more than half its ad revenue comes from multiplatform sales, including mobile. […]
Last year it reaped over a billion dollars of revenue in mobile ads — a business that didn’t exist at Yahoo when Mayer arrived. It bought Tumblr, which has 460 million users and is growing faster than Instagram. Yahoo has also built a system that allows app developers — the royalty of the new mobile age — to popularize and monetize their products. […]
Despite its adulthood, AOL finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO Tim Armstrong is clearly confident AOL is still a dominant and decisive Internet company, one that beats rivals and consumers to the next digital levels. […]
The Real World is Posterscope's monthly OOH market update detailing latest figures, campaigns, developments and industry news. The Real World covers information about consumer behaviour and inspiring ways to use OOH, as well as recent industry news and the latest on the OOH marketplace. […]
Here’s an image that should raise your eyebrows if you develop and market software in the digital signage eco-system: the DSE floor map, with a rather large Google booth in the second row, right behind NEC. Last year, Google had little corner inside the Intel booth – taking up about as much space as a start-up just happy to be there and get some free booth love. […]
WPP’s giant Out of Home agency Kinetic Worldwide is launching its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop which says it wants to “raise the creative bar of out-of-home marketing.” It launched earlier this year in the US, UK, India, China and Southeast Asia. […]
Outdoor advertising company Adshel is rolling out a network of 3000 beacons across Australia, taking outdoor advertising into the digital age. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been adopting the technology as a form of push marketing to attract passing customers. […]
The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled by acquisitions and modest organic growth. […]
The Digital Signage Business Climate Index Russia has been polled for the fifth time in Russia. Since the last survey in November, the index has dropped further from -22,75 by 10,59 base points to reach -33,33 base points. Only little more than half of the market still sees the current business situation as satisfactory. […]
Outdoor advertising company hopes the technology will allow advertisers to send more geotargeted and contextually relevant messaging to consumers. Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space. […]
CENTENNIAL, Colo. (AP) _ National CineMedia Inc. (NCMI) on Thursday reported fourth-quarter net income of $8.1 million. […]
We open with a campaign that uses digital billboards in London to address how the economic and cultural landscape of the city is changing... […]
Digital signs in Center City: Are they futuristic and progressive or a tacky nuisance? That was the question we posed to Philadelphia Business Journal readers. On Tuesday, Philadelphia City Council's Committee on Rules unanimously approved a zoning bill authorizing digital signs in a small part of the Center City near City Hall. […]
NEWLY listed advertising group APN Outdoor says its prospects are looking brighter, despite swinging to a full-year loss. Significant investments in new infrastructure and costs associated with the IPO dragged down APN Outdoor’s bottom line, leaving it $12.2 million in the red for the 12 months to December 31. […]
