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In Canada TV ads still generate most complaints of any medium (OOH – third): ASC report

Advertising on television, with 500 complaints, garnered the highest number of complaints of any medium.  Digital advertising generated the second highest number with 289, primarily related to advertising on advertiser owned websites.  This was followed by advertising in the out-of-home medium (which includes billboards and transit advertisements) with 91, direct marketing with 71, and advertising on the radio with 64 complaints. […]

cartt.ca
Thu, Mar 26, 2015 at 6:37 PM

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4A’s Transformation 2015 roundup: Putting creativity and technology together to reach mobile consumers

Automated marketing, creativity, mobile strategies, collaboration and the connected consumer were among the topics that generated the most discussion at 4A's Transformation 2015, writes Jake Denny, U.S. vice president of sales for JUICE Mobile. […]

smartblogs.com
Thu, Mar 26, 2015 at 6:32 PM

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New Zealand: Flight Centre Digital Signage Takes Off With Wallflower Software And HP

The Flight Centre are Australasia’s most successful and innovative travel agency group. As part of a branch refurbishment program they were looking to partner with a similarly successful and focussed Digital Signage supplier able to provide sophisticated and flexible installations. They chose Hewlett Packard and their preferred DS software package, NZ’s Wallflower. […]

wallflowerglobal.com
Thu, Mar 26, 2015 at 5:04 PM

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Digital Signage Expo 2015 recap from Lyle Bunn

Google showed Chrome Devises for Enterprise. Google wants what every other provider of a Content Management Software and media player wants. Their presence brought remembrance of Harris, Cisco, HP, Lexmark and Microsoft at past DSE and the National Retail Federation events. […]

Thu, Mar 26, 2015 at 4:04 PM

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LCD Media selects BroadSign’s digital signage software for retail networks in Denmark

Copenhagen, Denmark. One of Scandinavia’s leading providers of digital in-store solutions, LCD Media, has chosen BroadSign’s digital signage software platform for managing its retail networks in Denmark. LCD Media’s primary focus is on 300 of the top retail stores in Denmark. […]

Thu, Mar 26, 2015 at 3:52 PM

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16:9: Digital signage software maker BroadSign Gets Out Of Digital OOH Box

BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising. But it is. Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe. […]

sixteen-nine.net
Thu, Mar 26, 2015 at 3:33 PM

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Indian M&E industry to grow at 13.9% CAGR by 2019: FICCI KPMG report; Out-of-home advertising strong (TelevisionPost)

Scroll down to read the OOH media section. The Indian outdoor advertising (OOH) industry saw a robust 14 per cent growth in 2014, primarily on the back of election spending, and growth of e-commerce and transit media. The OOH sector is expected to grow at a CAGR of 9.8 per cent to Rs 35.1 billion by 2019. […]

Thu, Mar 26, 2015 at 11:39 AM

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Agency Leaders Predict What We’ll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling... A big challenge that Leo Burnett's Susan Credle foresees centers around technology and production. […]

adweek.com
Thu, Mar 26, 2015 at 11:28 AM

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Philadelphia: Who’s got Council’s ear in vote on bill for new digital billboards? (philly)

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philly.com
Thu, Mar 26, 2015 at 11:15 AM

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AdWeek: This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too (DOOH Campaigns)

Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]

adweek.com
Thu, Mar 26, 2015 at 1:18 AM

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Mediatel: Kinetic and #ogilvychange launch an out-of-home behavioural economics planning tool for advertisers

To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]

mediatel.co.uk
Thu, Mar 26, 2015 at 1:17 AM

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The Transformative Potential Of Programmatic Buying – free whitepaper download from AAAA

Author: Brian Gleason, CEO of Xaxis Americas. Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. […]

aaaa.org
Thu, Mar 26, 2015 at 1:14 AM

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Astral Out of Home Introduces New Digital AMT Terminals Network in Greater Montréal Area

– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]

bellmedia.ca
Thu, Mar 26, 2015 at 12:54 AM

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AdWeek: With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising. […]

adweek.com
Thu, Mar 26, 2015 at 12:52 AM

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DOOH Ad Operator RMG Networks Raises $25 Million in Private Placement of Convertible Preferred Stock

DALLAS, TX--(Marketwired) - RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today announced the sale of $25 million in Series A Convertible Preferred Stock (the "Preferred Stock") to institutional and accredited investors (the "Financing"). […]

marketwired.com
Thu, Mar 26, 2015 at 12:49 AM

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