MediaWeek: Thirty years of advertising metrics
Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice. Back then, only two of the current audience measurement currencies existed: Barb, for TV, and the National Readership Survey, for newspapers and magazines. […]
mediaweek.co.uk
Wed, May 13, 2015 at 1:59 AM
Wed, May 13, 2015 at 1:59 AM