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Lamar Advertising: An Undiscovered High-Yield REIT (gurufocus)

Lamar Advertising sells advertising on billboards, buses, shelters, benches and logo plates in the U.S., Canada and Puerto Rico. The company owns and operates approximately 145,000 billboards (including 1,880 digital billboards), 120,000 logo-advertising displays and 38,000 transit-advertising displays. While simple, this profit-generating business has been around for over a century. […]

gurufocus.com
Sun, Apr 26, 2015 at 12:07 AM

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UK: National outdoor media owner Admedia launches new digital OOH brand – Evolve (pioneeringooh)

Admedia have announced the launch of Evolve, their new Digital portfolio. Evolve includes two environments: Kwik Fit TV and Motorway TV. […]

pioneeringooh.com
Sat, Apr 25, 2015 at 3:30 AM

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South Korea: Reebok screens challenge commuters to fitness battle (pioneeringooh)

After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active. By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes. […]

pioneeringooh.com
Sat, Apr 25, 2015 at 3:22 AM

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Australia: Opposition claims WA freeway billboard advertising could lead to accidents; Minister says drivers will keep eyes on road (abc news au)

Selling billboard space on Perth's Kwinana and Mitchell freeways, which will raise more than $7.5 million, may lead to more road accidents, according to the Western Australian Opposition. Transport Minister Dean Nalder said the Government was not sending mixed messages on road safety by allowing billboards on freeways while threatening heavy criminal penalties for distracted drivers. […]

abc.net.au
Sat, Apr 25, 2015 at 3:06 AM

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Ireland: Samsung Turns Bus Shelters into Wireless Charging Docks Covered with Ads (adworld)

Mobile phone manufacturer Samsung has teamed up with Starcom, Source out of Home, Delite and Clear Channel to create a media first that enables people to charge their Samsung mobile phones wirelessly at one of five bus shelters scattered around the Dublin area. […]

adworld.ie
Sat, Apr 25, 2015 at 3:01 AM

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Giant digital billboard tower could grant millions to Miami CRA for approval (bizjournals)

The developer of a proposed electronic billboard tower that would be about as tall as the Gateway Arch in St. Louis could grant millions in incentives to a Miami community development agency in exchange for approval. […]

bizjournals.com
Sat, Apr 25, 2015 at 2:25 AM

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First “End-To-End” Digital Signage Franchise Opportunity Now Offered (news gnom)

FORT LAUDERDALE, Fla., /NEWS.GNOM.ES/ — Digital signage is popping up in nearly every industry, with applications at restaurants and hotels, retail locations, transportation facilities, entertainment venues and more. The total digital signage market is projected to be $17.1 billion by 2017. […]

news.gnom.es
Sat, Apr 25, 2015 at 2:08 AM

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16:9: Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]

sixteen-nine.net
Fri, Apr 24, 2015 at 9:29 AM

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When Stuck in Miami Traffic, Developers Want You to Check Out 58-Story Billboard (dailybusinessreview)

Miami drivers may be in for a distraction of titanic proportions. Developers are proposing a 633-foot-tall video billboard near I-95 and I-395, creating a tower of light that would be visible for miles. Michael Simkins and David Lombardi have submitted plans to build the 58-story tower on the corner of Northwest 10th Street and First Avenue close to the biggest downtown highway interchange. […]

dailybusinessreview.com
Fri, Apr 24, 2015 at 1:49 AM

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Australia: Minister orders freeway electronic billboard turned off over safety concerns (watoday)

State Transport Minister Dean Nalder on Thursday ordered an electronic billboard on the Kwinana Freeway to be turned off pending a safety review. Mr Nalder said he knew the public was concerned the billboard, on a bridge overlooking the freeway in Bull Creek, was distracting drivers and so directed the Public Transport Authority to turn it off for the time being. […]

watoday.com.au
Fri, Apr 24, 2015 at 1:16 AM

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A glimpse at the future Eurostar digital signage network (avinteractive)

E […]

avinteractive.com
Fri, Apr 24, 2015 at 1:14 AM

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Ooh! Media Australia NZ CEO Brendon Cook appointed to board of global OOH industry body (mumbrella)

Brendon Cook, Chief Executive Office of oOh!media Australia New Zealand, has been appointed International Vice President of FEPE – the Global Out Of Home (OOH) industry body. […]

mumbrella.com.au
Fri, Apr 24, 2015 at 1:03 AM

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What is 4K? Your guide to the technology, products, content and where ultra HD is going (4K)

4K technology has become more popular than ever before and now, for the first time, it’s genuinely entering the mainstream of major resolution technologies. […]

4k.com
Thu, Apr 23, 2015 at 4:36 PM

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MediaPost: The Beacon Trajectory: More Money, Uses, Numbers, Features

After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following the market, as can be expected. Some recent research from the IHL Group, exclusively reported here last week (37% of Large Retailers to Deploy Beacons This Year), projected significant beaconing growth, especially among large retailers. […]

mediapost.com
Thu, Apr 23, 2015 at 4:35 PM

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New freeway digital billboard switched off to allow safety review (thewestaustralian)

The first of 10 electronic freeway billboards erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station, has been switched off. The sign was switched on only yesterday. The West Australian revealed last year that other advertising signs would be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]

Thu, Apr 23, 2015 at 2:42 PM

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