This is a nice tribute and legacy for a well-known and much-loved pro AV industry veteran who passed away early and unexpectedly last year: ... […]
SAN FRANCISCO, January 16, 2024 - PRN, a STRATACACHE company, has partnered with Place Exchange, an SSP for programmatic out-of-home (OOH) media, to enable PRN’s many retail clients to take advantage of mutually acceptable programmatic brand advertising incremental to PRN’s direct advertising sales services. […]
The long-running digital signage software platform Scala has been focused in recent years on retail as its main vertical – and that’s even more ... […]
By: Jeff Gunderman, Founder, DOOH Academy. To understand it fully we need to first look at how digital out of home functioned prior to ad serving and even prior to programmatic. To download the guide, just click on the headline. […]
An out-of-home exec needs to keep track of inflation for three reasons. Inflation tells you how fast to increase ad rates to avoid having your margins squeezed. Inflation is currently 3.4%. […]
The deal bolsters Cineplex Media's out of home shopping network to 89 premium shopping destinations across the country, including nine of the top ten busiest malls in Canada. TORONTO, Jan. […]
This is not digital signage, and more an alternative to the big LED visuals that have been schemed into newly-built experiential environments in the ... […]
One of the ongoing challenges of selling big LED video displays into corporate and private spaces is coming up with a plan that not ... […]
There has been a hell of a lot of hype and discussion around retail media networks, but also quite a bit of skepticism about ... […]
Timed to NRF’s Big Show taking place in NYC, the IAB has released its first retail media report of 2024 – focusing on the value of in-store retail media. Per the report, “With most retail transactions still occurring physically, there is a growing recognition of the potential in bridging digital advertising with in-person shopping experiences” using “digital signage. […]
Deal unlocks OOH media infrastructure firm’s European expansion amid surging digitisation. London, 15 January 2024 Wildstone, the owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. […]
Mikell Senger, SNA Displays. One seemingly simple goal for any LED display installation team: a smooth, seamless digital canvas. Pesky seams and gaps are one of the most scrutinized aspects of an LED display, big or small. […]
Annual capacity of 10,000 charging stations per year. LG Electronics said it had completed its first electric vehicle (EV) charger factory in the US, to help cater for the growing number of EVs in North America. The 5,500 sq m facility, located in Fort Worth, Texas, was estimated to have annual capacity of 10,000 charging stations per year. […]
The Tribune found that between 2015 and 2019, Reagan Outdoor Advertising donated almost $825,000 in direct contributions and donated billboard space to political candidates in Utah. Since 2020, the company has contributed over $221,500 to election committees and campaigns. […]
The collaboration is designed to provide Fast-Moving Consumer Goods (FMCG) brands with a new opportunity to connect with previously unreachable C-store shopper audiences in the US, a market valued at $44bn. The partnership has set its sights on targeting 25,000+ convenience stores and 100 million addressable audience profiles within its network by 2025. […]
