Raw Feed & Search

How Hy-Vee’s retail media network RedMedia uses the new Samsung VXT Content Management System (CMS) for digital signage (Samsung News)

Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System (CMS) for digital signage. The cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure their Samsung display network in real time. […]

news.samsung.com · Promoted content
Tue, Oct 10, 2023 at 8:00 PM

Permalink

Quebecor Out-of-Home won top honours at the 2023 Toronto Ad Club OOH Day in September 2023 (Quebecor)

Quebecor's Out-of-Home division took top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories. Driven by a playful and innovative concept, the transit shelter turned into a wind machine campaign for Scotiabank and Scene+ took top honors in the " Street Level/Transit/Transportation " category, as well as winning "Best in show". […]

assets.ctfassets.net
Tue, Oct 10, 2023 at 12:14 AM

Permalink

JCDecaux’s VIOOH and Yahoo release whitepaper on the value of programmatic DOOH within multichannel campaigns

In this whitepaper, VIOOH and DSP, Yahoo analyze the growth of the programmatic digital out-of-home (prDOOH) in recent years. There is no doubt that advertisers have become increasingly accustomed to agility in campaign strategy and execution, but this was historically the reserve of digital campaigns. […]

info.viooh.com · Promoted content
Tue, Oct 10, 2023 at 12:11 AM

Permalink

Volta Charging pitches the benefits of advertising on DOOH screens at the point of purchase decision (paid promo article on AdAge)

Brandt Hastings is the president and CEO of Volta, a member of the Shell Group, where he leads the company’s dual EV charging and digital media network in North America. Remember that in-store audiences are still 70% larger than digital retail media audiences, per data from Placer.ai and Comscore Media Metrix Multi-Platform. […]

adage.com · Promoted content
Tue, Oct 10, 2023 at 12:10 AM

Permalink

PPDS launches software division for Philips professional displays

Latest total solutions strategy advances see Sian Rees – the mastermind behind the PPDS Wave management platform and ProStore ecosystem – join the Business Development team in the newly created position of Business Development Director Wave and Software Partnerships, with experienced Software Director, Siddarth Gopal, heading up the new PPDS Software Development Team. […]

PPDS
Mon, Oct 9, 2023 at 9:17 PM

Permalink

DPAA Global Summit agenda October 10, 2023 in NYC

7:15 AM: Registration and Breakfast. […]

dpaasummit.com
Mon, Oct 9, 2023 at 8:14 PM

Permalink

UK’s DOOH ad operator Smart Outdoor to use Veridooh tech to verify delivery of OOH campaigns (AdNews)

Australian adtech firm Veridooh will track, measure and verify campaigns run on UK digital out-of-home (DOOH) media owner Smart Outdoor. Smart Outdoor, has large and small formats across the UK, launched in 2019. The announcement did not disclose the number of DOOH screens operated by Smart Outdoor. […]

adnews.com.au
Mon, Oct 9, 2023 at 8:04 PM

Permalink

oOh!media to launch digital screens in all The Warehouse and Noel Leeming stores in New Zealand (StopPress)

The in-store digital screen network will feature state-of-the-art panels in all The Warehouse and Noel Leeming Stores, with 120 screens live in time for the Black Friday and Christmas trading season. By mid-2024, more than 330 freestanding and window screens will be installed across all stores, as well as connecting existing screens into the new proposition. […]

stoppress.co.nz
Mon, Oct 9, 2023 at 7:14 PM

Permalink

Online Courses by Digital Signage Federation (DSFederation)

ADA Compliance for Digital Signage; Audio in Digital Signage; Basics of Installation; Beyond Touch; Choosing a Display; Choosing a Partner; Cloud vs. […]

digitalsignagefederation.org · Promoted content
Mon, Oct 9, 2023 at 9:07 AM

Permalink

What Irish OOH advertising offers brands for this Chistmas season (AdWorld)

Aaron Poole, marketing executive, PML Group. Our latest iQ research conducted by Ipsos indicates that over four fifths of Irish people plan to visit either a shopping centre or supermarket in December while two thirds will make their way down the local high street. […]

adworld.ie
Sun, Oct 8, 2023 at 8:39 PM

Permalink

How digital signage in retail AV is used to attract people to physical stores (Installation-International)

David Davies. It has – to put it mildly – been a strange few years for retailers in many of the world’s more mature economies. Accelerated by the pandemic, the migration towards online sales has presented existential challenges to retailers whose presence was historically grounded in high street outlets. […]

installation-international.com
Sun, Oct 8, 2023 at 8:27 PM

Permalink

Day 2 of the IBO show 2023: law firms are using more OOH; M&A market is “choppy” (Billboard Insider)

Drachman M&A Co. CEO Max Drachman: The market is choppier in some areas than others…$5-15 million deals are getting done. The Salter deal was quite a bit larger. […]

billboardinsider.com
Sat, Oct 7, 2023 at 7:52 PM

Permalink

Video: Profile Of Saco, The Montreal Company Behind The LED-Filled Las Vegas Sphere (16:9)

The suppliers behind some of the highest profile digital display projects often don’t get much marketing mileage out of their closed deals, because the ... […]

sixteen-nine.net
Fri, Oct 6, 2023 at 8:21 AM

Permalink

Hivestack Programmatic DOOH SSP Grows Its Marketplace in Thailand with UpMedia Elevator Screen Network Integration

2,000 UpMedia DOOH screens on elevators in premium shopping malls, office buildings, hotels, and residential buildings will be integrated via the Hivestack supply side platform (SSP) and made immediately available for both local DOOH buyers situated in Southeast Asia, and globally, via private marketplace (PMP) and open exchange deals. […]

hivestack.com · Promoted content
Fri, Oct 6, 2023 at 12:11 AM

Permalink

JCDecaux explains how it targets and measures programmatic DOOH campaigns: measurement remains a challenge (Podcast, 21:00)

Tom Elder, Strategy and Planning Partner at Open Partners talks to Philippa Evans, Associate Director, Programmatic at JCDecaux UK. […]

music.amazon.fr · Promoted content
Fri, Oct 6, 2023 at 12:10 AM

Permalink