Australian omnichannel retail media network Zitcha expands into US via integration with C-store Retail Media Network Axonet (Mi-3)

The collaboration is designed to provide Fast-Moving Consumer Goods (FMCG) brands with a new opportunity to connect with previously unreachable C-store shopper audiences in the US, a market valued at $44bn. The partnership has set its sights on targeting 25,000+ convenience stores and 100 million addressable audience profiles within its network by 2025. […]