IAB releases new in-store retail media report (Mumbrella)

Timed to NRF’s Big Show taking place in NYC, the IAB has released its first retail media report of 2024 – focusing on the value of in-store retail media. Per the report, “With most retail transactions still occurring physically, there is a growing recognition of the potential in bridging digital advertising with in-person shopping experiences” using “digital signage. […]