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Wednesday, March 25, 2015 Wed, Mar 25, 2015

Philadelphia’s activists keep fighting against the spread of digital billboards (philly)

The City Council’s Rules Committee will have hearing today on a bill to allow ads called Urban Experiential Displays, essentially 3-D digital motion-picture ads, in three areas of Center City. The bill in question would allow a zone for "urban experiential displays" (UEDs) - three-dimensional digital billboards - in Center City, even though the City Planning Commission voted 6-2 against them. […]


Wed, Mar 25, 2015 at 11:17 AM

Mediatel: How to deliver a truly national OOH campaign (by Ian Reynolds)

So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media. The out of home (OOH) industry is in rude health. With annual revenues smashing through the £1bn revenue barrier for the first time, more money is being spent on OOH across its range of environments and formats than ever before. […]

mediatel.co.uk
Wed, Mar 25, 2015 at 12:54 AM

Tuesday, March 24, 2015 Tue, Mar 24, 2015

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