Raw Feed & Search

BeetTV: Digital Placed-Based Advertising Networks Grow As Consumer Viewing Habits Shift

Ad platforms that deliver ads in digital “out of home” fashion are growing in value, says Barry Frey, President and CEO of Digital Place-based Advertising Association in this interview with Beet.TV. This sector of the business is just shy of $1 billion in ad spend and is comprised of screens in places like elevators, airports, malls, gyms, taxis, gas stations and other out of the home venues. […]

beet.tv
Thu, Apr 9, 2015 at 12:36 AM

Permalink

invidis: Digital Signage Business Climate Index (DBCI) in France is up

The Digital Signage Business Climate Index France has increased by a margin from 58,99 base points to 59,65 base points. It reflects the current positive business sentiment of the digital signage industry in France. Almost all of the polled companies are satisfied or rate their current business climate as good. […]

invidis.de
Wed, Apr 8, 2015 at 6:59 PM

Permalink

JCDecaux India’s OOH Media Offer 2015 gets a GRP boost (bestmediainfo)

JCDecaux India, a subsidiary of the JCDecaux Group, has recently launched its new street furniture Media Offer in March 2015. The company has been organising interactive roadshows for all leading agencies across Delhi, Mumbai and Bangalore to introduce them with this Media Offer in the past month. […]

bestmediainfo.com
Wed, Apr 8, 2015 at 3:29 PM

Permalink

Antonio Banderas Launches Daktronics Digital Canvas In Malaga

A large crowd recently gathered in Malaga to witness Hollywood actor and native of Malaga, Antonio Banderas, turn on the new Daktronics digital display at the town’s El Corte Inglés shopping centre, which will be used to enhance the cultural experiences in the city of Malaga. […]

commercialintegrator.eu
Wed, Apr 8, 2015 at 11:41 AM

Permalink

OOH advertising operator Cieslok Expands In Western Canada With AdQ Media Purchase (marketingmag)

Cieslok Media has expanded its presence in Western Canada with the acquisition of four double-sided LED displays from Edmonton-based AdQ Media. A purchase price was not disclosed. The transaction involves eight curved screens measuring 12.5-feet x 25-feet and 12.5-feet x 30-feet. […]

marketingmag.ca
Wed, Apr 8, 2015 at 11:34 AM

Permalink

Carat: Seven Things We Learnt from Carat MD Matthew Hook’s Debate On Content, Distribution And Technology At Advertising Week Europe

Carat MD Matthew Hook took to the stage at Advertising Week Europe to debate how the confluence of content, distribution and technology is re-shaping the media landscape. […]

carat.co.uk
Wed, Apr 8, 2015 at 8:45 AM

Permalink

Eye Airports delivers real-time weather forecasts to UK airports (themoodiereport)

UK airport advertising specialist Eye Airports has teamed up with local weather provider The Weather Network to offer real-time weather information at airport locations across the UK. Passengers flying to and from major UK destinations will be able to see up-to-the-minute local and international weather forecasts on digital advertising screens around the airports. […]

moodiereport.com
Wed, Apr 8, 2015 at 7:28 AM

Permalink

Ask the Board: How to calculate the effectiveness of digital signage advertising? (DSConnection)

Real benefits can be classified as things that have a measurable result — things like sales lift. In most cases, we stick to the basics when it comes to talking about and measuring real benefits. We check transactional data against specific product/service line promotions in order to understand the impact. […]

digitalsignageconnection.com
Tue, Apr 7, 2015 at 6:47 PM

Permalink

DOOH Campaigns, 16:9: Samsung Drives 80-Foot Interactive Line-Up In Toronto

Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s buily around driving hype for the company’s latest smartphone, the Galaxy S6. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 11:51 AM

Permalink

Cross Track Digital Ad Operator XTD Expands to Brisbane, Partners with APN Outdoor (mumbrella)

XTD Ltd is expanding Australia’s Cross Track TV network and partnering with APN Outdoor to take on the advertising rights for a new system being installed by XTD within the Brisbane metro rail network. The new agreement sees Brisbane become the third Australian city to feature the fully-digital Cross Track Digital video and content systems which are sold by APN Outdoor under the XtrackTV brand. […]

mumbrella.com.au
Tue, Apr 7, 2015 at 11:48 AM

Permalink

The Weather Network links up with DOOH network operator Eye Airports for real-time forecasts (prolificnorth)

The Weather Network is to offer real-time international weather forecasts across UK airports, following a trial in Manchester. The 70-inch high hi-definition screens debuted at Manchester Airport, featuring local and international weather. The information is updated using cloud-based digital signage software on the BroadSign system. […]

prolificnorth.co.uk
Tue, Apr 7, 2015 at 11:20 AM

Permalink

First Steps to Building a Digital Signage Network (DSConnection)

Start with your overall objectives, which will lead you to your message, and then to content to deliver that message. […]

digitalsignageconnection.com
Tue, Apr 7, 2015 at 9:23 AM

Permalink

16:9: Talk Interactive Digital Signage At Tomorrow’s DSF Online Hangout

The Digital Signage Federation is staging what it dubs a DSF Education Hangout online tomorrow, focused on “What to Look for in Interactive Technologies.“ The 45-minute session at 2 Eastern will be run by Rise Vision’s Ryan Cahoy and feature Vincent John Vincent, from Gesturetek, and Jim Nista from Insteo. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 9:18 AM

Permalink

16:9: Real-Time Generative Content At Paris’ Grand Palais

One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 9:02 AM

Permalink

AdExchanger: Mobile Is Eating Everything, Including Ad Tech

At the center of the shift to mobile is the app economy, granting consumers greater control over their lives with on-demand access to just about anything, better retail experiences and innovative media opportunities. The app economy that begun in mobile will soon extend into wearables, automobiles and connected TVs. […]

adexchanger.com
Tue, Apr 7, 2015 at 12:36 AM

Permalink