IPG Mediabrands has promoted Mike Cooper to Global President & CEO of the firm’s out-of-home planning and buying agency, Rapport. The role is new at the agency. Cooper will continue in his current position as President of the agency’s North America operations. […]
AllOver Media, LLC (AOM), the largest alternative out-of-home advertising platform in the United States, announced the purchase of Ripple Resort Media, Inc., a company based in Aspen, Colo., that caters to the top North American winter resorts. AOM continues to rapidly expand its targeted and contextual platform to help advertisers reach specific audiences at ideal times. […]
The idea of an ad evolving in response to human emotions might sound like the stuff of science-fiction but for those people who happen to pass by a nondescript poster on Oxford Street this week it is very much a reality. Big screen. Kinect sensor. […]
Outdoor advertising agency JCDecaux came up with a unique way to help McDonald’s promote the McFlurry: a billboard which opens up to give patrons a container to get the cold milkshake-like beverage free of charge. The agency revealed the promotion on July 4th, when Amsterdam experience record-breaking heat. […]
On the first conference day, September 10, an Introduction to Digital Signage will take place in Munich city center. After a short Market Briefing and some Basics in Digital Signage an Installation Tour in the city will show some real life examples. At the same time the conference day at Hilton Munich Airport starts with the annual OVAB Membership Meeting followed by a Workshop on RFPs. […]
I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have the proper licensing? Sheesh. […]
London’s Air Ambulance serves the 10 million people who live, work and commute within the M25, and provides an advanced trauma team to those patients who are simply too sick to get to hospital. […]
MUMBAI: Madison World’s out-of-home (OOH) arm MOMS has come up with an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener ‘Dailycious’ in Guwahati. The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum number of people in the target group, generate highest response and conversion into sales. […]
Outfront Decaux Street Furniture, LLC – “Outfront Decaux” (a 50/50 joint venture between JCDecaux North America and Outfront Media) has developed the first smart bus shelter in Los Angeles. […]
(WBIR - Knoxville) New billboards throughout Knoxville, Chattanooga and other cities statewide show hats for four Marines and one Navy sailor, to honor the servicemen killed in last Thursday's fatal shootings. One of the billboards in Knoxville is at the intersection of Chapman Highway and Deva Drive in South Knoxville. […]
A Swiss creative agency used digital signage to invite Zurich commuters to a daytrip in the country. […]
Westfield, which manages Europe’s two largest shopping destinations, has unveiled the first Arabic language campaign at a UK airport to celebrate the Islamic festival of Eid. The initiative began on 17 July and will run for a week. […]
My two-day micro-vacation is done and I am back in airports again – Minneapolis-St. Paul at the moment. Spotted this at some men’s shop on the main retail concourse post-security: Two screens in the flanking entry windows, each showing the website, and not even in kiosk mode so all the header and footer crap, and mouse arrow, show. […]
My Print Resource -- David explores ways to view digital signage markets, the opportunities for players in the print market as well as profit boosters and risks. […]
The issue with firing up a new sign or network of signs is that a lot of things have to come together correctly to be successful. […]
