The Drum: Clear Channel giant digital billboard overlooking La Croisette used for marriage proposal during Cannes Lions
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thedrum.com
Sat, Jun 27, 2015 at 2:33 AM
Sat, Jun 27, 2015 at 2:33 AM
Raw Feed & Search
Saturday, June 27, 2015 Sat, Jun 27, 2015
2015 Outdoor Lions winners from the Cannes Lions International Festival of Creativity (pioneeringooh)
TBWA \ MEDIA ARTS LAB Los Angeles and Apple Cupertino have been awarded the prestigious Outdoor Grand Prix at the Cannes Lions International Festival of Creativity 2015 – sponsored for the sixth consecutive year by Clear Channel Outdoor – for Apple’s ‘World Gallery’ campaign for iPhone 6. […]
pioneeringooh.com
Sat, Jun 27, 2015 at 2:21 AM
Sat, Jun 27, 2015 at 2:21 AM
Ocean Outdoor interviews creatives at Cannes Lions 2015 (pioneeringooh)
In the run up to the launch of the 2015 Digital Creative Competition, Ocean and Campaign are at Cannes Lions speaking to industry ambassadors throughout the week about their perceptions of Digital Out of Home, and how the medium has evolved for the better. […]
pioneeringooh.com
Sat, Jun 27, 2015 at 2:18 AM
Sat, Jun 27, 2015 at 2:18 AM
Friday, June 26, 2015 Fri, Jun 26, 2015
16:9: How IoT Informs Passengers at Orlando Intn’l Airport
This post original appeared on the Samsung Business blog. If work takes you through a lot of busy airports, you’re likely familiar with long lines, crowds, and that nervous feeling that you’re missing some important information. Like your departure gate has changed. […]
Fri, Jun 26, 2015 at 8:45 AM
16:9: Robots and holograms? Are US retailers losing focus?
Guest Post – Emily Carroll, Prendi With the evolution of technological innovations, consumers are becoming increasingly connected and informed, with high expectations of the retail experience. As this continues to evolve, retailers must recognize the shifting role of the brick-and-mortar store. No longer is the brick-and-mortar store enough on it’s own, nor is online. […]
sixteen-nine.net
Fri, Jun 26, 2015 at 8:00 AM
Fri, Jun 26, 2015 at 8:00 AM
Thursday, June 25, 2015 Thu, Jun 25, 2015
The Guardian: Digital innovation in out-of-home advertising transforms the high street
Digital innovation in out-of-home (OOH) advertising is allowing for large-scale, interactive brand messaging, while beacons and near-field communication are connecting consumers and retailers more directly than ever before. Six leading out-of-home specialists give their opinion on what the future might hold for shopping centres around the world. […]
theguardian.com
Thu, Jun 25, 2015 at 10:27 PM
Thu, Jun 25, 2015 at 10:27 PM
USA Today on Cannes Lions: For Apple, all the world’s a frame
How did Apple demonstrate that its iPhone 6 takes spectacular pictures? It took real, user-generated iPhone 6 photos and plastered those images on outdoor spaces across the globe. […]
usatoday.com
Thu, Jun 25, 2015 at 10:24 PM
Thu, Jun 25, 2015 at 10:24 PM
Ad Age: Avaya Targets Silicon Valley Tech Workers with Bus-Shelter Game
To target Silicon Valley tech workers, Avaya this month debuted an interactive soccer game in Bay Area bus shelters featuring its customer, the San Jose Earthquakes. The kiosk game, "Avaya Stadium Shootout," is running in bus shelters in San Francisco and Silicon Valley, and is designed to engage commuters and raise awareness of Avaya as a leader in business communications. […]
adage.com
Thu, Jun 25, 2015 at 10:14 PM
Thu, Jun 25, 2015 at 10:14 PM
Martin Sorrell on the mega-media reviews: ‘We can’t remember anything like this’
Talking to Campaign about the sheer number and size of live media reviews for some of the world's biggest spenders on paid media, including Coca-Cola, Unilever, L'Oreal and Johnson & Johnson, WPP's founder was certain there is more to it than the cyclical nature of the business. Sorrell said: "I don't think it's a coincidence. […]
mediaweek.co.uk
Thu, Jun 25, 2015 at 9:34 PM
Thu, Jun 25, 2015 at 9:34 PM
JCDecaux has completed the acquisition of Africa’s leading OOH ad operator Continental Outdoor Media (jcdecaux)
JCDecaux SA, has completed the acquisition of Continental Outdoor Media in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]
appablog.wordpress.com
Thu, Jun 25, 2015 at 8:02 AM
Thu, Jun 25, 2015 at 8:02 AM
Restaurant digital signage is heating up (DSToday)
Test data that proves the value of digital menu boards has been available for several years. However, you have to take advantage of the many features of the digital menu boards in order to obtain their full value. I say that because, for various reasons, restaurant chains have been very slow to take advantage of many of the primary features of digital menu boards. […]
digitalsignagetoday.com
Thu, Jun 25, 2015 at 6:40 AM
Thu, Jun 25, 2015 at 6:40 AM
Out-of-Home: Amplify, Connect, Activate | Lamar Advertising Company (youtube video 2:10)
Out-of-home (OOH) advertising builds brands and drives transactions with a powerful mix of formats, locations, and technology that surrounds audiences away from home, where they spend 70% of their waking hours. Learn more about the value of OOH in this video from the OAAA. […]
youtube.com
Thu, Jun 25, 2015 at 12:43 AM
Thu, Jun 25, 2015 at 12:43 AM
Lyle Bunn: InfoComm15 Marks Upward Turn for Digital Signage
The costs of not using digital signage now exceed its costs of use and operations as outlined in this summary article of InfoComm15 by Lyle Bunn. This “opportunity cost” tipping point has been brought about by improved price/performance of the medium and the ways that it is being applied to address a vast range of communications needs. […]
Thu, Jun 25, 2015 at 12:41 AM
Australia: Suncorp launches digital out-of-home campaign pinpointing mobile lenders in real-time (cmo)
Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time. The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. […]
cmo.com.au
Thu, Jun 25, 2015 at 12:39 AM
Thu, Jun 25, 2015 at 12:39 AM
Apple Music ad blitz moves to Times Square with Beats 1 billboard (appleinsider)
In preparation of the upcoming Apple Music launch on June 30, Apple installed a gigantic billboard in Times Square this week advertising its unique live-streaming Beats 1 radio service. […]
appleinsider.com
Thu, Jun 25, 2015 at 12:18 AM
Thu, Jun 25, 2015 at 12:18 AM