Apple is working on a means by which a targeted ad delivery system could clue in to a viewer’s mood, and serve them ads appropriate to that mood according to a new patent (via AppleInsider). […]
Global advertising spending rose in the third quarter of 2013 year-over-year, according to Nielsen’s quarterly Global AdView Pulse report. The increase was 3.2% for both the quarter and for the first three quarters of the year. The advertising market in what Nielsen described as the “powerhouse” Asia-Pacific region continues to expand, driving the third quarter’s global ad growth. […]
Princeton researchers use disease model to predict demise of social media juggernaut. […]
Will Facebook indeed die out like bubonic plague? Facebook has spread like an infectious disease but we are slowly becoming immune to its attractions, and the platform will be largely abandoned by 2017, say researchers at Princeton University. However, these bold claims seem to be unsubstantiated. […]
Our lives are increasingly mobile. In the last ten years we have been part of a phenomenal evolution that’s changed the way we engage not just with each other, but also with our surroundings. Mobile is ingrained within our lives, though device penetration and data usage are still on the up. […]
In ways both obvious and subtle, digital signage made its presence felt at this year's National Retail Federation Convention and Expo, a.k.a. […]
Global mobile advertising spending is expected to reach $41.9 billion by 2017 from the about $13.1 billion last year, research firm Gartner Tuesday said. Worldwide mobile advertising market is estimated to grow from $13.1 billion in 2013 to $18 billion in 2014, Gartner said in a statement. It added that the display format will make up most of the revenue, but video will show the highest growth. […]
Facebook is officially taking the first steps to becoming a global ad network today, as the company is running tests on ads outside of the Facebook experience for the first time. […]
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Shares of Chinese outdoor digital advertising company VisionChina Media Inc jumped 52 percent after the company said it signed a deal to promote Baidu Inc's online gaming unit in China. VisionChina said it would be the exclusive digital mobile television advertising partner for Baidu Games and provide brand promotion in buses and subways in 2014. […]
Glowing electronic billboards could soon be legal along interstates and other federal highways in New Mexico. Advocates for dark skies think the lighted digital signs would be bad news for driver safety and the state’s nighttime skyscape. Outdoor advertisers, however, deny that digital billboards increase traffic accidents or negatively impact dark skies. […]
Thanks to Clear Channel Airports, one of the most unchanged elements of the in-flight experience is about to get a makeover: the seat-back tray. The SmartTray, the product line created by the eponymous Smart Tray International, is a tablet-focused experience that will make it easier for passengers to secure their tablet devices throughout the flight. […]
With the Federal Aviation Administration loosening rules on the use of portable electronic devices during airplane flights, seatback trays could use an overhaul to make them more device-friendly. […]
In the first part of Media Week's salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and tells us what to expect for the rest of the year. […]
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