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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks (CNBC)

Lillian Rizzo, Media and General Assignment Reporter. Key Points: Advertisers are increasingly spending more on retail media networks — the platforms run by companies such as Amazon and Walmart, which show ads in stores, on apps and websites. Global retail media ad spending is expected to more than double in the coming years. […]

cnbc.com
Sat, May 25 at 12:12 PM

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Digital Signage Summit Europe 2024 in quotes (Invidis)

Market: “Digital signage is definitely a growth industry and it’s rapidly changing. However, it’s still quite immature, even though it’s been there for over 20 years.” Zetadisplay-CEO Anders Olin reflecting on his first seven months in the digital signage industry “Digital signage for its own sake is over. […]

invidis.com
Fri, May 24 at 2:19 PM

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Clear Channel CFO: Selling a US Asset is Probably Not the Best Course of Action (Billboard Insider)

A low tax basis on US assets means US asset sales may not be in the works. […]

billboardinsider.com
Fri, May 24 at 2:15 PM

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OOH Ad Sales: The Early Bird Gets the Worm (Billboard Insider)

Lisa & Dan Nausley. Consider these statistics we shared with our OOH Sales Mastery classes earlier this week, which underscore the importance of timely follow-up: 50% of leads will work with the first person/company that contacts them (Hubspot). 30% of prospects will choose a competitor if you don’t respond quickly enough (Website Builder). […]

billboardinsider.com
Fri, May 24 at 2:12 PM

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OUTFRONT CEO’s comments on company’s performance in 2024

On reducing leverage. We mentioned Canada. […]

billboardinsider.com
Fri, May 24 at 1:54 PM

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Peerless-AV on Digital Signage Innovations at InfoComm 2024

Brian McClimans of Peerless-AV speaks on the latest digital signage solutions that will be on display at booth W1725 during InfoComm 2024. The post Peerless-AV on Digital Signage Innovations at InfoComm 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Fri, May 24 at 9:48 AM

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BZBGEAR End-to-End 8K and 4K Line Create Open Ecosystems Ahead of InfoComm 2024

Complete line of pro AV and broadcasting solutions ready to take over North America’s premier pro AV event. The post BZBGEAR End-to-End 8K and 4K Line Create Open Ecosystems Ahead of InfoComm 2024 appeared first on Commercial Integrator. […]

commercialintegrator.com
Fri, May 24 at 8:00 AM

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DSSE Munich Wrap-Up, And Why I Need To Somehow Get Around Next Time Without Using The Rail Network (16:9)

I am sitting in a hotel room in Heidelberg, taking in coffee with a fast-running IV drip, recovering from a great couple of days ... […]

sixteen-nine.net
Fri, May 24 at 4:54 AM

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68% of automated OOH sales via platforms take over 90 days to pay (Billboard Insider)

Billboard Insider polled readers on their experience with the automated out-of-home sales platforms (e.g. Adomni, Adquick, Blip, Place Exchange, OneScreen.ai, Vistar). […]

billboardinsider.com
Thu, May 23 at 2:55 PM

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Digital Signage Summit Europe Draws Big Crowd In Munich (16:9)

I am in Munich, Germany this week for the Digital Signage Summit that the consultancy and publishing company invidis has put on for many ... […]

sixteen-nine.net
Thu, May 23 at 2:52 PM

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Lamar CEO expects programmatic DOOH to be “up 35-ish percent in Q2” (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. […]

billboardinsider.com
Thu, May 23 at 2:50 PM

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In-store retail media is an untapped market: Solomon Partners’ analysis

In 2024, ~$370 million of U.S. retail media will be allocated to in-store advertising, which represents <1% of total retail media spend, showcasing the massive in-store opportunity. […]

solomonpartners.com
Thu, May 23 at 2:47 PM

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Ad for Lactation Cookies Returns to Times Square (The New York Times)

After Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was “flagged for review,” two companies stepped in to offer new space. Molly Baz, the cookbook author, and her pregnant belly, rhinestone bikini and breasts will be back up in Times Square, uncensored. […]

nytimes.com
Thu, May 23 at 2:44 PM

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After Times Square controversy, breastfeeding billboards come to Philly (Union Bulletin)

Erin McCarthy - The Philadelphia Inquirer (TNS). Drivers near Callowhill Street in Philadelphia and on the Pennsylvania Turnpike in Plymouth Meeting and Lower Southampton can now see a billboard that was, for a time, deemed too controversial for Times Square. […]

union-bulletin.com
Thu, May 23 at 2:41 PM

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Broadsign, PPDS and The Sphere are among winners of the Digital Signage Summit Strategy Awards (Invidis)

This year there are seven winners – among them: Deutsche Telekom with PPDS, the DooH software specialist Broadsign and Sphere Entertainment, the operators of the Las Vegas Sphere. Innovative approaches and pioneering strategies – this is what unites all the winners of this year’s invidis Strategy Awards. […]

invidis.com
Thu, May 23 at 2:08 PM

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