xAd says that it can use location data to show consumer intent. Anyone even vaguely familiar with the mobile ad space knows that it has a cookie problem. On the desktop web, your browser will store a tiny file – a cookie – from every site you visit. […]
Out-of-Home (OOH) advertising revenue rose 9.2% in the first quarter of 2015 compared to the previous year as reported by Nielsen. “There has been growth across a number of categories including tourism, retail, finance and telecommunications,” said Rosanne Caron; President, OMAC. […]
Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete. When one of the biggest media agencies in the world pulls out of the pitch for Coca-Cola's business, you know the storm of simultaneous reviews is taking a toll. […]
Buy-Side Leadership Council to Provide Insights on the Development of the Digital Video Advertising Marketplace. NEW YORK, NY — The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today announced the center’s first Board of Advisors comprised of 19 high-level executives from blue-chip brands and leading agencies. […]
The #message2london campaign sees DOOH company Outdoor Plus posting tweets of the stars using key displays around the city through August 2015. […]
A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. […]
The 11th edition of the Outdoor Advertising Convention (OAC), which returns to Mumbai after a period of two years, will be held at the Renaissance Mumbai Convention Centre, from 24 to 25 July 2015. […]
When Ogilvy & Mather’s New York office won Coke Zero’s account last September, there wasn’t much time to celebrate – for good reason. The client was so impressed with the agency’s unusual ‘drinkable advertising’ pitch that they were told to go straight into production and have the campaign ready for the NCAA Final Four in March. […]
Moving Tactics Digital Impact and activation agency Sonic State partner up to make Brandhouse Beverages’ six-week roadshow a digital learning experience. […]
Commercial landlords are eager for the latest in tech, whether it be repositioning boring office into "creative" space (and bumping up the rents), or even stepping up their signage game. Enplug chief strategy officer Jessie Kim tells us how this relatively easy and inexpensive move can pay big dividends. […]
UK airport advertising specialist Eye Airports has teamed up with two prestigious car manufacturers for high-profile advertising campaigns at Manchester Airport. […]
Dan Wagner is out to change advertising and e-commerce by making even old-media ads like print, radio and outdoor instantly clickable and shoppable. And he's close to pulling it off. The CEO of U.K.-based Powa Technologies says he has 1,200 brands in North America, Western Europe and South Africa poised to use his PowaTags in ads starting this summer. […]
The global digital signage market was valued at USD 14.63 billion in 2014 and is expected to reach USD 23.76 billion by 2020, at a CAGR of 8.18% between 2015 and 2020. […]
As media buyers and brands look to move more towards cross-platform advertising and away from looking at media in single siloes, out-of-home media’s connection to mobile marketing should be considered more often when it comes to an ad campaign’s initial planning phase, according to a recent study by the Outdoor Advertising Association of America. […]
“The endless possibilities of OOH are a well-kept secret,” said Sarah candidly. “I was gobsmacked by how out-of-home media owners worry about what their competitors are up to more than engaging consumers and competing against other media! This has historically slowed our collective ability to educate advertisers about the multi-channel campaigns we already execute. […]
