Partners + Napier NYC (PNYC) has been named creative agency of record for the Outdoor Advertising Association of America (OAAA), the national trade association for out-of-home advertising. This fall, PNYC’s first campaign for the association will launch. […]
The Miami Innovation Tower would be within the city of Miami, but its impact would be felt and seen throughout Miami-Dade. This major project came to light only in the last few weeks when we discovered it had already made some astounding progress without public scrutiny or comment. […]
In New York, the Traffic Audit Bureau for Media Measurement (TAB) has appointed former Symphony and Zenith exec Kym Frank as President. She replaces interim CEO Nancy Fletcher, who has held the role since former leader Joe Philport retired at the end of the year. […]
Witnesses heard a “thunderous noise” before the giant display structure tore off the wall and trapped the woman underneath it, only just missing her head. […]
Our first Mobile Benchmarks report on push notification opt-in rates spanned a data set of nearly 3,000 apps and 100 billion messages sent to more than 500 million users through all of 2014. With high, medium and low opt-in rates for 15 industries, the findings have significant implications for marketers and brands striving to connect with mobile consumers. […]
Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]
The national out-of-home advertiser enhances its digital product portfolio with a new installation at the border between Canada and the U.S. […]
A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can zero in on that feed and hear what broadcasters are saying. […]
The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]
How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
Due to the infrastructure expansion initiatives by the (UAE) government, the digital signage industry is set to witness an exponential growth by 2020. Dubai - International Expo Consults (IEC) part of Falak Holding, stated that Dubai will play an integral role within the US$20 billion digital signage industry due to the state of the malls that are being developed in the Emirate. […]
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Measuring Local Audiences. Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]
OVAB Europe Meet & Greet and OVAB Europe Installation Tour / Oxford and Regent Street London: Get to know the OVAB European industry association for all things digital dignage and digital out of home. Meet us at the open Meet & Greet event at this year’s NEC Showcase in London. Get together with the members and discuss the newest standardisation initiatives. […]
