TPN created unique channel content for Bank of America that promotes a powerful mobile banking feature in order to help spread the word about convenient banking options. […]
Follow these tips to develop your own playbook for starting a successful indoor digital advertising network. […]
A new study from Juniper Research has found that advertising spend on smartwatches will reach USD 68.6 million by 2019, up from an estimated USD 1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena. […]
BILLBOARD WATCH-The Chinese developer of the Metropolis project now rising beside the 110 Freeway in downtown LA might be excused for wondering why there’s any fuss over its bid to exempt the billion-dollar retail, hotel and condo complex from a state law forbidding commercial advertising visible to freeway traffic. […]
"We were so excited to win the city contract," (in November, 2014) Etherington said, "not only does the city pay nothing for all this sharp technology, but they've been guaranteed $500 million over the next 12 years with a three year option to extend. Just to give you an idea of the projected numbers involved, the entire Out-of-Home ad market is estimated at $5 billion. […]
Posterscope state that DOOH brings 28% of all out of home revenues today. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide! […]
The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats. […]
Daniel Doctoroff, the former chief executive of news and data provider Bloomberg LP, has launched a bid to buy Titan Outdoor, a company that provides outdoor advertising on buses in U.S. cities, according to three people familiar with the matter. […]
The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]
Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]
NEW YORK: Combining audience targeting with proximity targeting can boost retail footfall by up to 35% according to the Mobile Marketing Association. […]
The Digital Signage Federation's Regional Councils will host Meet & Greet events with special presentations and refreshments in Chicago and Atlanta on June 9th and 10th respectively. […]
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Digital OOH (DOOH) revenue will replace physical OOH revenue in countries with mature OOH markets. DOOH advertising revenue totalled USD 9.71bn globally in 2014. This will grow strongly to reach USD 18.04bn in 2019. […]
According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]
