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New York City Is Turning Smart Garbage Bins Into Free Wi-Fi Hotspots (CityLab)

Garbage cans may no longer be just for junk. Bigbelly, a Massachusetts-based waste management company, is hoping to turn its trash and recycling bins into wireless hotspots throughout New York City. The project began in downtown Manhattan, where more than 170 of Bigbelly’s solar powered “smart” bins have already been installed. […]

citylab.com
Fri, Jul 24, 2015 at 8:44 AM

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Case Study: How a 4K Video Wall Engages Customers at Best Buy (DSConnection)

Sales teams at Best Buy confirmed an increase in brand identity and conversion rates. […]

digitalsignageconnection.com
Fri, Jul 24, 2015 at 8:34 AM

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OAAA: New study highlights effectiveness of digital billboards

Travelers Notice Digital Billboards with High Levels of Recall. Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. […]

oaaa.org
Fri, Jul 24, 2015 at 1:16 AM

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Three Reasons OOH Advertising is Effective in Driving Back-to-School Dollars (iHeart Billboards)

It’s nearly time to swap pool noodles for No. 2 pencils and stash the beach bags in favor of those broken-in backpacks — back-to-school is just around the corner folks. We know you hate when we say that in July, but we’re in media, we like to plan, c’mon, join us! […]

Fri, Jul 24, 2015 at 1:14 AM

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Rapport tipped to win GBP 12m Fox out of home business from Posterscope (More About Advertising)

Interpublic-owned out of home specialist agency Rapport is believed to have won the 21st Century Fox OOH account, one of the UK’s biggest at about £12m. The business is currently at Dentsu Aegis agency Posterscope. Rapport has overcome number of problems over the past couple of years, losing CEO Roy Jeans who has set up his own business and the £7m Tesco account to WPP’s Kinetic. […]

moreaboutadvertising.com
Fri, Jul 24, 2015 at 1:11 AM

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Metropolitan Transportation Authority Extends New York City Subway Advertising Contract with OUTFRONT Media

/PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) has entered into an agreement with the Metropolitan Transportation Authority (the "MTA") to extend its existing transit contract for providing advertising services throughout the New York City subway system from December 31, 2015 to December 31, 2016, unless earlier terminated by the MTA on or after July 1, 2016. […]

Fri, Jul 24, 2015 at 1:10 AM

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Summer Blockbusters GO BIG with Outdoor Advertising (iHeart Billboards)

Pondering your next must-see flick? Just look up and check out the nearest can’t-miss outdoor display, because it’s summer blockbuster season baby! Movie studios have splashed their creative across canvases nationwide with attention-grabbing campaigns featuring Hollywood’s box office draws and rom-com specialists. […]

Fri, Jul 24, 2015 at 1:02 AM

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AdAge on IAB Study: Programmatic Revenue Exceeds $10 Billion, but Industry Still Confused

Understanding Where Dollars Are Distributed. By Alexandra Bruell. Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during that time, according to a new survey conducted by PricewaterhouseCoopers on behalf of the Interactive Advertising Bureau. […]

adage.com
Thu, Jul 23, 2015 at 6:57 PM

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Billboards being used in Champaign County heroin fight (Springfield News-Sun)

URBANA — Sheriff Matthew Melvin and the prosecutor’s office have teamed up to place two billboards to help get the word out about the fight against Champaign County’s heroin epidemic. The billboards feature an anonymous hotline number to report heroin dealers and users to the Champaign County Sheriff’s Office. […]

springfieldnewssun.com
Thu, Jul 23, 2015 at 6:51 PM

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MediaPost: IPG Taps Cooper As Global Chief Of OOH Shop Rapport

IPG Mediabrands has promoted Mike Cooper to Global President & CEO of the firm’s out-of-home planning and buying agency, Rapport. The role is new at the agency. Cooper will continue in his current position as President of the agency’s North America operations. […]

mediapost.com
Thu, Jul 23, 2015 at 6:49 PM

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OOH ad company AllOver Media Acquires Ripple Resort Media (BusinessWire)

AllOver Media, LLC (AOM), the largest alternative out-of-home advertising platform in the United States, announced the purchase of Ripple Resort Media, Inc., a company based in Aspen, Colo., that caters to the top North American winter resorts. AOM continues to rapidly expand its targeted and contextual platform to help advertisers reach specific audiences at ideal times. […]

businesswire.com
Thu, Jul 23, 2015 at 6:46 PM

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The Drum: An outdoor ad that builds itself in response to human emotions

The idea of an ad evolving in response to human emotions might sound like the stuff of science-fiction but for those people who happen to pass by a nondescript poster on Oxford Street this week it is very much a reality. Big screen. Kinect sensor. […]

thedrum.com
Thu, Jul 23, 2015 at 6:39 PM

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AdWeek: JCDecaux Creates Heat-Sensitive Campaign for McDonald’s (with video)

Outdoor advertising agency JCDecaux came up with a unique way to help McDonald’s promote the McFlurry: a billboard which opens up to give patrons a container to get the cold milkshake-like beverage free of charge. The agency revealed the promotion on July 4th, when Amsterdam experience record-breaking heat. […]

adweek.com
Thu, Jul 23, 2015 at 6:36 PM

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Invidis: OVAB Digital Signage Summit Europe – Agenda, Sept. 10-11, 2015

On the first conference day, September 10, an Introduction to Digital Signage will take place in Munich city center. After a short Market Briefing and some Basics in Digital Signage an Installation Tour in the city will show some real life examples. At the same time the conference day at Hilton Munich Airport starts with the annual OVAB Membership Meeting followed by a Workshop on RFPs. […]

invidis.de
Thu, Jul 23, 2015 at 6:34 PM

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16:9: Outfront’s DOOH Fail or Maybe It’s A VERY Subtle Microsoft Ad?

I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have the proper licensing? Sheesh. […]

sixteen-nine.net
Thu, Jul 23, 2015 at 2:13 PM

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