Kantar Media: U.S. Ad Expenditures Declined 3.9% in Q2 2015 to USD 38 Billion (Outdoor and Cinema up)
NEW YORK--(BUSINESS WIRE)--Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to USD 38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent. […]
Thu, Sep 17, 2015 at 12:38 AM