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MediaPost: U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify

Following some downward revisions from major ad forecasters and syndicated ad-tracking firms, ad spending by Madison Avenue’s biggest players began to rebound in August, according to the latest findings from the U.S. Ad Market Tracker, an index pooling actual media buys processed by the majority of major agency holding companies and their brand marketing clients. […]

mediapost.com
Wed, Sep 23, 2015 at 12:31 PM

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A Checklist for Digital Signage Success (DSConnection)

You will be more likely to achieve success if you have followed “The 7 Key Elements of Digital Signage. […]

digitalsignageconnection.com
Wed, Sep 23, 2015 at 8:38 AM

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Mirror: Jilted wife dumps ‘cheating’ husband using digital billboard on his drive to work

The message read: "To my cheating husband Paul. You deserve each other. When you get home I won't be there. […]

mirror.co.uk
Wed, Sep 23, 2015 at 8:35 AM

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Huff Post: How AdMobilize Got Burned On Shark Tank And Still Raked In USD 4.5M

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huffingtonpost.com
Wed, Sep 23, 2015 at 7:41 AM

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Ken Goldberg: Early 2016 Predictions for Digital Signage

Every year at this time, I try to come up with seven predictions for the coming year in our industry. In addition to being the name of George Costanza’s mythical firstborn, seven is a hat tip to football, it being the value of a touchdown and an extra point. […]

Wed, Sep 23, 2015 at 1:05 AM

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OOH Growth Driven by Digital OOH (Linkedin)

By Clare-Marie Harris Panno, SVP Director of Insight at Posterscope USA. Technology has taken OOH from strength to greater strength, with growth driven by Digital OOH and advances in targeting and accountability. OOH advertising spend is forecast to increase by +3.4% in 2015 and +4.3% in 2016. […]

linkedin.com
Wed, Sep 23, 2015 at 1:04 AM

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16:9: How To Go Interactive In Digital Signage

GUEST POST: Mark Janke, DeviceWorx There’s a reason so many digital signs out there have fingerprints all over them – consumers expect that pretty much any screen they see and use will be interactive, just like their phones and tablets. But only a fraction of the digital signs now operating in the field are set up for interaction. […]

sixteen-nine.net
Wed, Sep 23, 2015 at 1:02 AM

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Australia: Inlink Launches New Real-Time Measurement for OOH Advertising, based on Wi-Fi (BandT)

Digital out of home network Inlink is launching a real-time audience measurement and analytics platform to give clients and agencies detailed and accurate information on the reach and effectiveness of their brand campaigns. […]

bandt.com.au
Wed, Sep 23, 2015 at 12:37 AM

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How to Think About a Mobile Out-of-Home Strategy (Recorded session from DSE 2015)

In this session out-of-home advertising companies discuss how they integrate mobile into their company strategy and where they see their companies using technology to provide a greater ROI for OOH. Josh Kruter, VP ClearChannel Outdoor; Ian Gadsby, VP Pattison Onestop; Stephen Randall, EVP Monster Media; Mark Boidman, Managing Partner, Peter J. Solomon Company. […]

digitalsignageconnection.com
Wed, Sep 23, 2015 at 12:13 AM

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People are writing their darkest secrets on a huge billboard for the whole world to see (The Independent)

The artwork resembles an alternative version of Jerusalem's Wailing Wall Commuters' deepest and darkest secrets have been written on a huge billboard for the whole world to see at Brighton's train station. […]

independent.co.uk
Wed, Sep 23, 2015 at 12:08 AM

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Boardworks Outdoor Advertising Delivers Millions of Impressions to Mobile Devices (PRWeb)

Atlanta's largest independent billboard company introduces state-of-the-art location based mobile advertising. ATLANTA, GA (PRWEB) Boardworks Outdoor Advertising announced the launching of its Location Based Mobile Advertising platform, Mobile Sync, designed to deliver tens of millions of impressions to mobile devices using state-of-the art Geo Fencing and Geo Retargeting in Georgia. […]

prweb.com
Tue, Sep 22, 2015 at 11:59 PM

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Mvix Introduces Mykro HD Signage System Bundled With Free, Web-Based CMS

Equipped with the cloud-based software, XhibitSignage, this networked signage player supports HTML5 media playback, playlist management, comprehensive scheduling options and a multi-role user management. […]

digitalsignageconnection.com
Tue, Sep 22, 2015 at 10:57 AM

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Newstalk rapped over ‘inappropriate’ billboard advert (Irish Times)

Newstalk has been rapped on the knuckles by the Republic’s advertising watchdog over its use of the word “bulls**tters” on an advertising billboard promoting its breakfast show featuring Ivan Yates and Chris Donoghue. The poster featured a background picture of a radio speaker and the tag line “Take the bulls**tters by the horns. MOVE THE DIAL TO IVAN AND CHRIS. […]

irishtimes.com
Tue, Sep 22, 2015 at 7:04 AM

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Carat predicts positive outlook in 2016 with global growth of +4.7% and USD 25 billion upsurge in advertising spend (Dentsu Aegis)

Carat’s forecasts confirm year-on-year growth in Cinema at +4.7%, Radio at +1.3% and Outdoor at +3.4%. Digital continues to be the only channel warranting double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2% and 22% year-on-year growth expected this year. […]

Tue, Sep 22, 2015 at 12:02 AM

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16:9: Breaking Through The Retail Kaleidoscope (Using Screens)

GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]

sixteen-nine.net
Mon, Sep 21, 2015 at 11:58 PM

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