The City of Toronto is piloting a digital signage project aimed at better informing residents and visitors about the city's mass transit options and helping to reduce the city's carbon footprint. […]
In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media. […]
Rapport, the out-of-home media planning and buying agency, has won a GBP 12m account with 20th Century Fox across the theatrical and home entertainment arms of the film corporation. Taking over from Vizeum UK and Posterscope, who previously handled out-of-home media planning and buying, Rapport will work alongside Vizeum who have been retained for all other media planning and buying at the firm. […]
The American manufacturer of weatherproof TV cabinets, outdoor digital display enclosures and digital signage enclosures is proud to announce that PGA of America recently selected The TV Shield for use at a country club restaurant in Port Saint Lucie. […]
Across the United States, billboards are visible evidence of the contentious abortion debate. Enlarged images of fetuses, cherubic babies, distressed women, and Bible verses tower over highways and byways like anti-abortion sentinels overseeing America’s culture wars. Notice I didn’t mention images that show happy, pro-choice women, for it’s a lopsided roadside debate. […]
(Does anyone know what it all means? Ed) OUTFRONT Media Inc. (NYSE: OUT) announced today that it has entered into an exclusive partnership agreement with Diamond Communications LLC to market and manage wireless attachment placement opportunities on OUTFRONT Media's leased and owned assets. […]
Streamed live on Jul 29, 2015. The use of wireless sensor networks to leverage the now ubiquitous mobile device through localized communication is not new in digital signage, heck it’s been around for months! […]
Digital has led to the explosion of Out-of-Home advertising in recent times. At the Outdoor Advertising Convention 2015 held last week, Mauricio Sabogal, Global CEO, Kinetic Worldwide, highlighted some key trends in OOH and tells MxMIndia why this format works best in conjunction with other media. From a global perspective, how has OOH been doing? […]
The Drum's Creative Out of Home Awards, which reward the best and most innovative work in OOH advertising in the UK, is now accepting entries for 2015. Now in its fourth year, the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI. […]
Bright lights, big city, breaking the law. It all comes down a little thing called the “Highway Beautification Act of 1965,” reports Lewis. In January 1965, President Lyndon B. […]
The company worked closely with Google to build an application for use with the Google for Work platform. […]
With a political system engineered to kneel at the altar of cash, Reagan Outdoor Advertising—Utah's largest owner of billboards—has pushed its political agenda by slinging currency at hundreds of political candidates at all levels of government. Since 2008, Reagan has given $548,000 in campaign contributions to fleets of Republicans and Democrats alike. […]
Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zoom Active Lifestyle Marketing, is selling its “Social Indoor” and “Family Network” divisions to AllOver Media, in order to focus on its core network serving fitness clubs. The social indoor division includes Zoom’s nightlife properties, while the family network includes a variety of recreation venues. […]
This out-of-home experiential activation used real actors as life-sized robots and a Monster Media charging station to engage with travelers. […]
Air Miles’ recent ‘Smiles 4 Miles’ campaign visited 57 locations in 22 Canadian cities, using transparent liquid crystal displays (LCDs) and infrared (IR) multi-touch frames to invite the public to exchange smiles for prizes. […]
