How to Think About a Mobile Out-of-Home Strategy (Recorded session from DSE 2015)
In this session out-of-home advertising companies discuss how they integrate mobile into their company strategy and where they see their companies using technology to provide a greater ROI for OOH. Josh Kruter, VP ClearChannel Outdoor; Ian Gadsby, VP Pattison Onestop; Stephen Randall, EVP Monster Media; Mark Boidman, Managing Partner, Peter J. Solomon Company. […]
Wed, Sep 23, 2015 at 12:13 AM