Chevrolet has partnered with digital out of home pioneer Pearl Media for a street-level experiential program in Los Angeles, New York and Chicago. The digital interactive theater is part of automaker’s urban-centric, Millennial-focused program to promote its hot selling compact crossover, Trax. […]
“Millennials” are glued to their phones, tablets and other devices – so those are the only channels for grabbing their attention and getting branded messages through. But recent research suggests that audiences are turning away from online advertising, where it interrupts their online activities. According to the Economist, more than 200 million people now run ad-blocking software. […]
At the Digital Sinage Summit 2015, invidis consulting and ISE will present the most important topics, trends and drivers in the Digital Signage industry. This will help you to understand the current situation, what is coming next, and what really matters. Anyone who wants to understand how the digital transformation is reshaping the way Digital Signage is planned, executed and benchmarked. […]
The benefits of DOOH are largely not being effectively harnessed, and the majority of DOOH is being treated as traditional static outdoor. In this way we all fail to take advantage of the benefits that a connected digital channel can bring to the party. […]
Growing retail sector and continuing technological advancements to drive digital signage market in the UAE. According to recently released TechSci Research report, "UAE Digital Signage Market Forecast & Opportunities, 2020", digital signage market in the UAE is projected to grow at a CAGR of over 22% during 2015-20. […]
The installation covers three sides of an indoor glass elevator shaft and provides views to patrons inside and outside the elevator. […]
When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing. The success or failure of your digital signage solution is entirely dependent on content. Content is king. […]
Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Time Square to the culture capital. […]
/PRNewswire/ -- The Southern California Water Committee (SCWC) and Clear Channel Outdoor (CCO) today announced the return of their joint Lawn Dude water conservation digital billboard campaign. […]
The New York Times today announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user's day when Times journalism is particularly helpful in keeping readers "informed and inspired. […]
As summer winds down (say it ain’t so!), we’re sharing our favorite warm-weather campaigns heating up the landscape across the country. With a let’s-get-physical vibe, Reebok urges fitness enthusiasts to ‘Be more human’ for their #HumansofCrossFit campaign. […]
How do advertisers justify buying media space from digital signage networks that do not have audience measurement? […]
The Out-of-Home (OOH) industry has reported net revenue of $47.9 million for the month of July, an increase of 9.5% from the same month last year, which posted a net revenue of $43.8 million.* Year-to-date revenue has increased by 17.5%, tracking at $350.8 million, up from $298.6 million* for the same time last year. […]
In the Future, The Device Won't Matter. Windows 10 Begins to Show the Way. By Tom Goodwin. […]
Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. […]
