Raw Feed & Search

Samsung and Walkbase integrate Wi-Fi analytics with digital signage for data-driven in-store marketing (DSToday)

In-store analytics and marketing provider Walkbase and electronics and digital signage display manufacturer Samsung have announced a joint proposition to provide in-store analytics to retailers using Samsung digital signage screens. The partnership was announced recently at a U.K. […]

digitalsignagetoday.com
Thu, Oct 1, 2015 at 6:23 PM

Permalink

invidis: Pictures from the Digital Signage Summit Europe 2015 – Evening Event

The Digital Signage Evening Event and Award Ceremony took place on the eve of the OVAB Digital Signage Summit Europe 2015, at the Weihenstephaner am Dom – the world’s oldest brewery. […]

invidis.de
Thu, Oct 1, 2015 at 6:13 PM

Permalink

Test drive the new SEAT Ibiza on this screen… from your phone (JCDecaux)

As part of the new SEAT Ibiza campaign, drivers in the Netherlands explored features such as color, turned on the automobile’s lights, and honked the horn from the convenience of their smartphones. […]

Thu, Oct 1, 2015 at 6:00 PM

Permalink

APN Outdoor Ramps Up Sydney’s Military Road With Double Digital Sites (BandT)

APN Outdoor’s Military Rd overpass, that is currently home to two highly sought-after static billboards, inbound and outbound respectively, will be transformed to house two digital billboards, presiding over the busy stretch of road. […]

bandt.com.au
Thu, Oct 1, 2015 at 7:48 AM

Permalink

Outdoor Plus Adds M1 Staples Corner to Digital Billboard Portfolio (Outdoor Plus)

Outdoor Plus is launching a new site at M1 Staples Corner. Situated at the heart of the major traffic interchange between the A5, the North Circular and the start of the M1, the screen will attract a fortnightly audience of more than 940,000. […]

Thu, Oct 1, 2015 at 7:46 AM

Permalink

DOOH Campaign: 10 Squats Earn You a Subway Ride… (Pioneering OOH)

 […]

pioneeringooh.com
Thu, Oct 1, 2015 at 7:32 AM

Permalink

O2 launches ‘Make Them Giant’ DOOH campaign (Pioneering OOH)

Waterloo station is playing a key part in the Rugby World Cup as sports fans gather there to make the journey to Twickenham Stadium, so there’s no better way to get them in the mood than with the 40m long full motion digital screen filled with commemorative content. O2’s dynamic digital campaign on Motion@Waterloo displays supporters’ positive tweets that use the hashtag #WearTheRose. […]

pioneeringooh.com
Thu, Oct 1, 2015 at 7:30 AM

Permalink

A media buyer’s primer on beacons: they’re the next wave in out of home advertising (Media Life)

Undoubtedly you’ve heard of beacons. Even so, you may not understand what exactly beacons are or how they could potentially revolutionize out of home advertising over the next few years. To offer some clarity on the issue of beacons, Media Life put together a brief primer for media buyers on this hot concept. […]

Wed, Sep 30, 2015 at 8:22 PM

Permalink

7 Industries Being Taken Over by Digital Signage (Commercial Integrator)

The digital signage market is set to be worth over $20 billion by 2020. But which industries specifically are seeing the biggest impact? According to research by EmbedSignage, the digital signage industry has been transforming the world, with several industries benefiting from the technology. […]

commercialintegrator.com
Wed, Sep 30, 2015 at 8:20 PM

Permalink

Ad-blocking technology could be good news for Out of Home advertising (Media Update)

Ad-blocking software has been around for some time but the uptake has been slow, restricted to privacy fanatics and others ‘in the know’. But now, it’s gaining significant momentum. […]

mediaupdate.co.za
Wed, Sep 30, 2015 at 8:20 PM

Permalink

Dynamic Outdoor launches new OOH audience measurement system

Dynamic Ai is a 'complete game-changer' says president Brandon Newman. Digital out-of-home company Dynamic Outdoor is introducing a new audience measurement technology called Dynamic Audience Intelligence (Dynamic Ai) that provides detailed metrics, analytics and audience profiling for its inventory across the country. […]

marketingmag.ca
Wed, Sep 30, 2015 at 8:11 PM

Permalink

DOOH Campaign: Lunch is on Rodilla (JCDecaux)

The popular Spanish fast food chain, Rodilla, worked with Samsung and JCDecaux to add a competitive twist to the lunchtime rush. The team installed a 55-inch, interactive screen in a Downtown Madrid advertising unit on which participants raced the clock to put together tasty lunch menus. […]

Wed, Sep 30, 2015 at 8:09 PM

Permalink

How Digital Signage Enhances the Modern Traveler’s Experience (Mvix)

Today’s travelers are increasingly dependent on digital channels to make their travel experiences better. They often have superior levels of technology at home, and they expect the promised “home away from home” experience to be technologically the same, if not better than what they left behind. […]

mvixdigitalsignage.com
Wed, Sep 30, 2015 at 7:52 PM

Permalink

WSJ: WPP’s CEO Martin Sorrell approves ComScore-Rentrak deal, to provide a more robust alternative to Nielsen

Ad giant WPP to have a 16% stake in combined company. The combined company will be able to create a metric that can measure media content and ad campaigns across various platforms, becoming a more formidable competitor to Nielsen, which dominates the measurement market in the U.S. “Clients and media owners really want better measurement,” Mr. […]

wsj.com
Wed, Sep 30, 2015 at 7:43 PM

Permalink

The Drum: Everything you need to know about: Programmatic

With the rise of video and mobile ad spend the UK IAB estimates 70 to 80 per cent of digital ad spend will use programmatic technologies by 2018. Add to that the digitalisation of broadcast and outdoor delivery and, says the Trade Desk’s UK general manager James Patterson (pictured), we’re looking at an entirely programmatic future. […]

thedrum.com
Wed, Sep 30, 2015 at 7:38 PM

Permalink