WSJ: WPP’s CEO Martin Sorrell approves ComScore-Rentrak deal, to provide a more robust alternative to Nielsen
Ad giant WPP to have a 16% stake in combined company. The combined company will be able to create a metric that can measure media content and ad campaigns across various platforms, becoming a more formidable competitor to Nielsen, which dominates the measurement market in the U.S. “Clients and media owners really want better measurement,” Mr. […]
Wed, Sep 30, 2015 at 7:43 PM