Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index. […]
While most traditional advertising continues to struggle, out of home remains a bright spot. Spending on OOH was up 3.8 percent during third quarter, according to new numbers from Kantar Media, to $2.25 billion. That compares to a drop of 7 percent for total ad spending from April to June, when out of home was one of the few media to see gains. […]
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media. These figures mark the 21st consecutive quarter of year-over-year growth in OOH ad revenues. […]
With a specific focus on profiling the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. […]
Outdoor advertising group JCDecaux has teamed up with PowaTag to buy products with their mobile phones by scanning codes printed on thousands of billboards, bus stops and other urban furniture in 20 key cities of Denmark, reports France Mobiles. The two-click purchasing process is available 24/7. […]
What is “pay-per-face” or “pay-per-look”? Well it’s a way for advertisers to charge you for very specific and targeted views of content. Miami-based AdMobilize (jobs at AdMobilize), is expanding its concept of “Google Analytics for the real world. […]
Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. […]
COMB has completed a full audit of trading data used by OOH company members to ensure that the circulation data being used by OOH companies is accurate. The audit revealed that OOH company members are delivering a 98.1% accuracy level providing a high standard of assurance to advertising buyers and their clients. […]
AUSTRALIA — Most people today divide their time across multiple devices, shifting their attention from one digital screen to another. This behavior is the primary driver behind multiscreen campaign planning and why it has become an imperative for brand advertisers. […]
Ask anybody, in pretty much any big city, about the state of their traffic, and they’ll have a one word answer: “Horrible. […]
The Digital Signage Business Climate Index (DBCI) in Italy has increased since the last poll in May. The Index grew from 22,69 base points by 7,31 points to reach 30,0 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become slightly more conservative. […]
A new round of digital disruption is set to change forever the way shoppers buy, a new report concludes. Retailers will respond by fully digitising the end-to-end customer experience, from the store onwards, predicts Forrester’s The Future of the Retail Experience. […]
Japanese cosmetics store Ainz & Tulpe is using the latest facial recognition technology in order to entice consumers into store. […]
Macy's is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores. “That is the one weapon they have against Amazon,” said Bridget Weishaar, an analyst at Morningstar Investment Services. “When you’re shopping for certain things, you’re going to want to try it on and see it on you. […]
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
