Interactivity is the big thing in digital displays and billboards these days, but the key to a really good ad is to find a unique way to do it. Here’s a good one: Using the words of people passing by the billboard to create odd but endearing poems. […]
Outsmart, the new marketing body for the out of home industry has launched with chief executive Alan Brydon and chairman Mark Craze at the helm. The body, replacing the Outdoor Media Centre, looks to showcase the potential of OOH with a website featuring case studies, research and insight. […]
Get your DVRs primed and ready, ’cause TV’s fall season has officially kicked off! This year promises a treasure trove of compelling premieres (The Muppets, Quantico, Scream Queens), and returning fan-favorites (Empire, Brooklyn Nine-Nine, Fresh Off the Boat). It’s estimated that there are nearly 400 scripted comedy and drama series currently in production this season. […]
Digital signage is commonplace now in traditional retail. And lately we’re also starting to see another form of retail that’s powered by digital signage – pop-up kiosks. […]
Initial advertisers include Foursquare, Lionsgate, Turner, JetBlue, CBS, and Coach. NEW YORK -- OUTFRONT Media Inc. […]
A Los Angeles city councilman wants to use revenue from digital billboards to aid the city’s homeless. A letter sent by Councilman Paul Krekorian urges the city’s Planning Commission to consider allowing digital billboards on city-owned property. The revenues from the advertising displays could generate “tens of millions of dollars in revenue for our city,” Krekorian wrote. […]
Naren Patel, CEO of Primesight, explains: “The problem is that there’s often a lot of chat about the next new thing, but it’s difficult to know what will have staying power. Over the last few years in the out-of-home sector, we’ve had QR codes, beacons, we even had a digital billboard with Lucozade that synchronised with car radio adverts. […]
Airports around the country and world are exploring new ways to utilize digital signage and together with other IoE-connected technology. Sensors and smart devices will help make for better informed airports, and improve both the journeys of passengers and the efficiency of operations. […]
Dana Tunks brings 30 years of financial experience to the organization. Montreal, Canada. BroadSign International, LLC has appointed a Chief Financial Officer (CFO) to oversee the continued growth of the company’s leading global digital signage software and solutions business. […]
In-Car Advertising Will Ascend to Match TV and Mobile in Time Spent. By Loren Hillberg. We're hearing more and more about connected cars these days. […]
Traditional viewing is disrupted. Consumers engage with video content and advertising on a litany of platforms and devices - Video is Everywhere What's a brand to do? There are many who believe video advertising should be treated screen agnostically across all devices and screens. […]
Coffee & Controversy – a Breakfast, featuring a spirited panel discussion in New York City during Digital Signage Week on Tuesday, November 3rd from 8:30-10:30 am at Guy's American Kitchen and Bar near Times Square. Following the breakfast and panel discussion will be an optional installation tour of a major New York City digital signage project. […]
Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate and inspire advertisers and agencies to do wonderful things in OOH. The new marketing body for OOH launches with the website, www.outsmart.org.uk and is the first port of call for advertisers, planners and creatives to showcase how OOH can be used in even bigger and better ways. […]
Let’s be honest for a minute. My wife and I both love advertising. I watch ads on TV and I look at ads online. […]
The Array of Things will be the central nervous system of cities. Without invading your privacy. I’ve been excited about the Array of Things — a network of beautifully-designed sensors poised to capture and make public real-time, non-personal data about the livability of a city — ever since it (they?) started following me on Twitter in June 2014. […]
