Outdoor advertising’s digital transformation (Marketing Week)
Out-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year. Over the past few weeks, every out-of-home (OOH) advertising frame in the UK has been given a 10-digit code to automate trading of sites between media agencies and owners. […]
Tue, Nov 17, 2015 at 2:27 AM