Next phase of billboards: eye tracking (MediaLife)
Out of home ratings can tell you what billboards have been seen. But they can’t tell you which ones actually resonated with passersby, an insight that would be incredibly useful for media people in creating responsive billboards. Just imagine being able to predict what would engage people and swapping creative in and out accordingly. […]
Tue, Nov 17, 2015 at 1:49 AM