As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]
People tweeted their name to a dedicated campaign hashtag, #CokeMyName, which generated a “story” about their name that appeared on a digital screen above Times Square. […]
We all know that using TVs for digital signage isn’t the best idea, for a variety of operating and technical reasons. But people who do this stuff day in and out also know that a lot of TVs get used – to shave costs, because the demands are pretty light, or because the TVs just look so damn good. […]
The collaboration produced the roving “price scanner,” a large black truck that tells drivers how much their car is worth on the spot. […]
Live Data Transforms Digital Out-of-Home Screens Into Real-time Marketing Platform. UNITED KINGDOM — A new DOOH campaign by First TransPennine Express is helping air travelers to make train connections by posting live train times on digital out-of-home screens at Manchester Airport. […]
As the deadline for entries to The Drum’s Creative Out of Home Awards steadily approaches, this year’s judges are on hand to reveal what they will be looking for from entrants and what’s exciting them about the OOH industry. […]
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is mainly about access to better data about targeting consumers via audience exchanges. […]
Baton Rouge-based Lamar Advertising Co. is commemorating the 10th anniversary of Hurricane Katrina using 541 digital billboards in 107 markets across the country. The billboards feature photos of New Orleans and the message “10 Years Stronger” to remember those lost in the hurricane and honor those who’ve rebuilt the city. […]
Shoppers across Denmark will be able to make purchases from billboards, bus shelters and street furniture from outdoor advertising corporation JCDecaux subsidiary AFA JCDecaux via Powa Technologies’ mobile payments platform PowaTag. “AFA JCDecaux will utilise the PowaTag offering in 20 key cities including Copenhagen, Aarhus, Aalborg, Odense and Vejle,” Powa says. […]
Advertisers are starting to pump more money into mobile ads. But one of the medium’s great promises–that brands will be able to use location data from mobile devices to deliver more timely and relevant ads–has been largely theoretical to date. But the technology firm PlaceIQ is making strides with the data it’s collected from mobile devices and other sources. […]
Set to further transform the Digital Outdoor landscape in Manchester, JCDecaux, the UK’s leading Outdoor advertising company, has launched The Salford Arch – an iconic, digital advertising superstructure that stretches across 6 lanes of traffic at one of Manchester’s busiest arterial junctions – where the M602 becomes Regent Road. […]
Gimbal is going truly mobile with its beacons. That is, by putting beacons on moving assets, such as on the sides of buses and on Segways and jet packs, it's going about as mobile as you can get. Referred to as "out-of-home," or OOH, the transit system, roadside, street corners and other locations represent a relatively new arena for the devices. […]
We've all talked about how companies can use analytics to achieve key outcomes by improving customer experience. But there are multiple dimensions of analytics, and to many the mere mention of the words "analytics" and "big data" conjures up images of large spreadsheets and databases filled with information from people touching the devices and generating data. […]
White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. […]
Digital signage applications were implemented at Cinemaximum’s ticket booth, concession stand and over the main entrance for a total of 138 screens. […]
