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Ask the Board: Do all digital signage campaigns need a mobile or social component to be successful? (DSConnection)

Amy Vollet, Vice President, The Integer Group/Dallas: Mobile and/or social components are not required to be successful. However, they have become synonymous with measurement for the digital signage space. The most important question you can ask yourself is "What are we trying to accomplish? […]

digitalsignageconnection.com
Wed, Sep 9, 2015 at 1:32 AM

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HTML and the Future of Digital Signage (rave pubs)

In many ways, signs have changed very little over the past few thousand years. But we are now at the brink of a massive global shift as digital signs become one of the easiest ways to communicate with large numbers of urban residents, commuters and travelers. […]

ravepubs.com
Wed, Sep 9, 2015 at 1:17 AM

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Full agenda for DPAA’s annual Video Everywhere Summit in New York on November 3, 2015 (DPAA)

Highlights Include Programmatic Buying Session, Ted-Type Talks, Shark Tank Tech Tank, Video Agnostic Planning Debate, a Conversation with a 'Mad Woman'. […]

Wed, Sep 9, 2015 at 12:30 AM

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Proxama Rolls Out 4000 Beacon-enabled Taxis Across UK (Mobile Marketing mag)

Proximity marketing firm Proxama has announced a new partnership with Ubiquitous, the UK’s largest provider of taxi advertising, which will see beacon-enabled ads rolled out in taxis in London and other major cities around the UK. […]

mobilemarketingmagazine.com
Tue, Sep 8, 2015 at 8:05 PM

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New In-Store Persuasion Platform Guides Sales and Engages Shoppers (DSConnection)

Beverage and grocery retailers can drive beverage sales and boost shopper engagement with a new digital platform that guides sales at the entrance, in the aisle and at checkout. […]

digitalsignageconnection.com
Tue, Sep 8, 2015 at 8:04 PM

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16:9: Digital Signage Industry Vet Halpin Donates Kidney To Help Widowed Mom

Halpin (right) with friend Schenider. [Photo: Scott Varley / Staff Photographer / LA Daily Breeze]Via the LA Daily Breeze If you have been in this industry for a while, you’ve learned there are many, many good people … and right up there on that list is Sally Halpin. The display industry veteran selflessly donated a kidney this summer to a widowed mom badly in need of a transplant. […]

sixteen-nine.net
Tue, Sep 8, 2015 at 8:01 PM

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India: Posterscope launches ambient OOH measurement tool Ambit Analyser (Indian Television)

MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away advertisers’ woes. […]

indiantelevision.com
Tue, Sep 8, 2015 at 5:21 PM

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Fashion Outlets of Chicago Get Highly Visible Digital Display Installation (DSConnection)

The system has become a powerful tool for engaging with arriving shoppers as well as with potential customers passing on I-294. […]

digitalsignageconnection.com
Tue, Sep 8, 2015 at 10:52 AM

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16:9: Orange Pi From Shenzhen Undercuts Raspberry Pi Price By Half

The busiest post day to day on this blog – by a considerable margin – is one listing the various options to make digital signage projects happen with $35 Raspberry Pi single board computers. […]

sixteen-nine.net
Tue, Sep 8, 2015 at 9:22 AM

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LA Billboards That Once Featured Digital Ads Can Stay Up (Law 360)

Los Angeles -- A California appeals court on Tuesday refused to order the destruction of Los Angeles billboard structures that once featured digital ads, after outdoor advertising companies Clear Channel Outdoor Inc. and Outfront Media Inc. asked to use them for static advertising instead. […]

law360.com
Tue, Sep 8, 2015 at 7:51 AM

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Digital Signage Federation Increased Membership (AVNetwork)

The Digital Signage Federation’s year-over-year membership has increased 18 percent as of the end of August. Total paid member organizations are now at a record 260, which represent 646 active individual members. […]

Tue, Sep 8, 2015 at 7:41 AM

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Billboards to raise awareness of blood cancer installed (South London Press)

HUNDREDS of giant billboards raising awareness of the blood cancers have been unveiled across South London. The billboards are part of the UK’s largest ever blood cancer public awareness campaign launched in response to research by charity Bloodwise. […]

Tue, Sep 8, 2015 at 7:18 AM

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US Out-of-Home Ad Revenues Continue to Grow (Marketing Charts)

The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA, noting that OOH “complements, amplifies, and reinforces digital marketing.” Indeed, with its Q2 revenue growth of 3.8%, out-of-home advertising spending has now grown for 21 consecutive quarters, according to the OAAA’s tabulations. […]

marketingcharts.com
Tue, Sep 8, 2015 at 7:14 AM

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Ad blocking: Four myths and one opportunity for outdoor advertising – part one (Wall Blog)

If you haven’t heard ad blockers could be the biggest thing that have happened to the internet since kittens found a home on YouTube. The doom-mongers are heralding it as a the end of small online publishers, while others are a little more relaxed. But as Steve Jobs showed the music industry, what could be a disaster for one sector could sporn something great for another. […]

wallblog.co.uk
Mon, Sep 7, 2015 at 11:57 PM

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DSF Toronto Council Night of Networking September 15, 6 PM (Digital Signage Federation)

Come join DSF Toronto for a Night of Networking before DSrupted 2015! Come by for drinks & light appetizers and good conversation with industry colleagues. Featuring new and modern digital signage deployments, Yorkdale Shopping Centre is the perfect spot to network during this year's Canadian Meet and Greet. […]

Mon, Sep 7, 2015 at 11:23 PM

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