The Drum: What does the future hold for outdoor advertising? Havas Media, OMD and Metro debate
From personalised ads to facial recognition and beyond, what lies ahead for out of home advertising ranges from the widlly innovative to the unknown. And as more and more billboards shift from poster to digital, brands are increasingly looking to take advantage of more immersive, and lucrative, experiences. […]
Thu, Oct 15, 2015 at 1:49 AM