Not too long ago, in the primordial phases of digital signage, many focused on impossible-to-measure delivery of “impressions,” but as it turns out, the ROI on dynamic displays is quite nuanced. Marketing has evolved to encompass a number of “engagement” tactics, and they don’t all have instant results. Sometimes you’re building a brand, and the uptick in sales will take time. […]
The Out of Home media owner, which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters and will take responsibility for their cleaning and maintenance. As part of the 15-year contract, Clear Channel will replace and upgrade shelters across the borough. […]
Australia's advertising market is forecast to grow just 3 per cent in 2016 as strong improvement from outdoor and online advertising is countered by falling newspaper and magazine revenue. Outdoor advertising will continue to grow at a similar rate to 2015 and is forecast to improve 8.9 per cent to $716 million. […]
A 9-foot-tall, narrow structure installed this past week on a Manhattan sidewalk is signaling a plan to turn payphones into what’s billed as the world’s biggest and fastest municipal Wi-Fi network. […]
A billboard located along SR 201 in Utah is turning heads, advertising a dating website called "WhereWhitePeopleMeet.com." The website says it is an alternative to other dating websites that cater to certain groups. And although the site advertises itself for a specific race, the company has said anyone of any race may join as long as they are over the age of 18. […]
A consortium of companies, including wireless technology player Qualcomm Inc., is to pay the estimated USD 200 million installation cost and take half the revenue from the kiosks' digital advertising, projected at USD 1 billion over 12 years. The city gets the other half, more than doubling the USD 17 million a year it gets from payphones now. […]
Digital Caddies, Inc. (PINKSHEETS: CADY), has entered into a debt settlement agreement with Sprint, a major creditor, resolving the Company's current debt obligations to Sprint. […]
The city of angels, famous for its glitz and glamour, is just as notorious for its nightmarish commutes, absurd car culture, and heinous traffic. The Billboard Creative wants to change that experience for the better, while bringing attention to emerging artists’ work. […]
How many 26-year-olds do you know who have founded a billboard company with 150 faces? Justin graduated from Liberty University with a BS in Business Management and started Huntington Outdoor in 2008. Huntington is headquartered in Greenville, Ohio and focuses on double stacked 12×24 and 10×20 signs in non-freeway locations. […]
VisionChina Media Inc. has deployed 3,000 on-bus Wi-Fi hotspots in Hangzhou City, the provincial capital of Zhejiang. The Company currently provides free Wi-Fi Internet services on over 30,000 buses under the brand name "VIFI," with approximately 10 million registered users. […]
Gina Grillo, CEO & President, The ADVERTISING Club of New York, looks at how technology is further shaping the OOH of adland. While certain forms of traditional media may be challenged, others are being revitalised by technology in incredible ways. […]
With Christmas upon us, we thought we’d showcase some of the excellent Christmas campaigns across our assets. […]
You’ve probably seen the cryptic ads proclaiming “THIS AD IS REAL.” The phrase is plastered across billboards, on the sides of buses, benches and transit shelters. The source of the head-scratching ads is the Outdoor Advertising Association of America (OAAA). […]
So it was all jumbled into one big "Are you sure you want to do this?" The initial investment was $20,000 to start. I had it and used credit cards. […]
The power of outdoor marketing is rising. This is what Taproot points out through its new outdoor campaign for the Indian Outdoor Advertising Association (IOAA), titled Everything Works Better When It Is Outdoor. The campaign, which was created by photographer Prashant Godbole, was launched in August during the Outdoor Asia Convention (OAC), an outdoor industry gathering. […]
