6 Ways to Monetize Interactive Digital Signage (AV Network)
Not too long ago, in the primordial phases of digital signage, many focused on impossible-to-measure delivery of “impressions,” but as it turns out, the ROI on dynamic displays is quite nuanced. Marketing has evolved to encompass a number of “engagement” tactics, and they don’t all have instant results. Sometimes you’re building a brand, and the uptick in sales will take time. […]
Mon, Jan 4, 2016 at 7:03 AM