Raw Feed & Search

Resolutions for OOH advertisers from Posterscope’s Nick Halas (Mediatel)

From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year. Outdoor advertising is evolving faster than ever before. Never has new technology been driving such massive change, not only in how we display ads, but also in how we plan campaigns. […]

mediatel.co.uk
Tue, Jan 12, 2016 at 2:24 AM

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OOH Media and Political Ad Spending: Why the Disconnect? (Linkedin)

Lost in this cacophony of :30 and :60 TV ads is how little, comparatively, is spent on out-of-home media to reach constituents. Out-of-home media spending continues to increase year after year yet candidates are reluctant to embrace this medium where they can control message while also geographically targeting voters in a city, district, county, region, or state. […]

linkedin.com
Tue, Jan 12, 2016 at 2:23 AM

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Why other location-based technologies could steal beacons’ thunder in 2016 (Luxury Daily)

While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers. […]

luxurydaily.com
Tue, Jan 12, 2016 at 2:20 AM

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AdAge: The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future

The ad industry comes to grips with perhaps the most pressing issue of 2016: How to achieve marketing efficiency when consumers are going out of their way to avoid ads and the bottom is falling out of the middle class, making mass marketing even less relevant. For decades, marketing searched for the "next big thing," be it branded entertainment, social media, native content or content marketing. […]

adage.com
Mon, Jan 11, 2016 at 7:13 PM

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NCM Appointed as Official Representatives of Cannes Lions Festivals in USA (Business Wire)

CENTENNIAL, Colo. --Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA. […]

businesswire.com
Mon, Jan 11, 2016 at 7:10 PM

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Exterion Media launches first ever UK train wrap on Manchester’s Metrolink and DOOH campaign (About Manchester)

KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media – Europe’s largest privately held Out-of-Home (OOH) advertising business. […]

aboutmanchester.co.uk
Mon, Jan 11, 2016 at 7:00 PM

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This misconception about location data accuracy is costing you (Business Insider)

Sponsored by PlaceIQ. Marketers today use location data in all kinds of ways — from figuring out where people are most likely to do their holiday shopping to identifying male teenagers who are close to a fast-food restaurant. […]

businessinsider.com
Mon, Jan 11, 2016 at 6:52 PM

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New digital kiosks designed to catch criminals (Pensacola News Journal)

The Santa Rosa County Sheriff's Office began broadcasting wanted fugitives, missing persons and public service announcements on electronic kiosks that will be distributed around the county. The devices are called Community Pro-Tektor Kiosks, and they are essentially portable, free-standing billboards that broadcast need-to-know information to the community. […]

pnj.com
Mon, Jan 11, 2016 at 6:07 PM

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Case Study: How Women’s Aid used DOOH ads to make 327m people stop & look (eConsultancy)

In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye. It achieved this through the use of experiential marketing and interactive outdoor digital technology. […]

econsultancy.com
Mon, Jan 11, 2016 at 6:01 PM

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Key trends from CES 2016 worth a second look (DOOH included; Marketing Interactive)

Digital and Out-Of-Home: A whole new kind of canvas. While we pick our favourites, few other product innovation that caught our eyes relating to our own industry of digital marketing and advertising, are in the areas of potentials for Digital and Out Of Home (OOH). […]

marketing-interactive.com
Mon, Jan 11, 2016 at 5:57 PM

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Key tech trends for OOH advertisers from CES 2016 (Fourth Source)

CES highlights three broad implications for the OOH industry. First, consumers are expecting high quality experiences everywhere, both in and out of home. Advertisers need to continue to up their game with producing high quality, immersive, content-rich experiences. […]

fourthsource.com
Sun, Jan 10, 2016 at 1:48 PM

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The Drum: Kinetic Worldwide turns all OOH billboards into trigger points for smartphones

Brands will be able to use all of Kinetic Worldwide’s billboards globally to push messages to peoples’ smartphones. The outdoor specialist’s global chief executive Mauricio Sabogal told The Drum the launch would transform all its “out of home media into interactive media”. […]

thedrum.com
Sat, Jan 9, 2016 at 3:36 AM

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The aftermath: vandals inadvertently prove the effectiveness of OOH advertising (Central Penn Business Journal)

The folks at Brandalism feel that outdoor advertising is unavoidable (can't turn the page or flip the channel, they explain in a video) and, therefore, an affront to society. Of course, it is also the easiest form of advertising to subvert because it is static and accessible, but let's not quibble over tactics here. So, what's the damage? […]

cpbj.com
Fri, Jan 8, 2016 at 5:28 PM

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2016: A look at the digital signage year ahead (DSToday)

What experts think will be the biggest trends of 2016 and the hottest stories of the year to come. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 5:27 PM

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Bring the future to the present with outdoor display walls (Embedded Computing Design)

LCD walls are becoming popular as a futuristic solution in both system design and construction. Take for example, The Cosmopolitan Hotel in Las Vegas, where the visual experience is transformed and elevated, with the lobby covered mostly with immersive displays broadcasting high-definition video contents. It becomes immediately apparent that this hotel is different from the competition. […]

embedded-computing.com
Fri, Jan 8, 2016 at 5:20 PM

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