AdAge: The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
The ad industry comes to grips with perhaps the most pressing issue of 2016: How to achieve marketing efficiency when consumers are going out of their way to avoid ads and the bottom is falling out of the middle class, making mass marketing even less relevant. For decades, marketing searched for the "next big thing," be it branded entertainment, social media, native content or content marketing. […]
Mon, Jan 11, 2016 at 7:13 PM