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Thursday, February 25, 2016 Thu, Feb 25, 2016

OUTFRONT Media Reports Fourth Quarter And Full Year 2015 Results (full press release by The Wall Street Transcript)

NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT) today reported results for the quarter and full year ended December 31, 2015. 'Our fourth quarter delivered 4.3% organic revenue growth, a good finish to a solid year and a positive indicator of our portfolio's attractiveness to both local and national advertisers,' said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. […]

twst.com
Thu, Feb 25, 2016 at 7:35 PM

Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home ads’ social media value (More About Advertising)

Kinetic Worlwide, WPP’s giant out of home agency is launching ‘Social Amplification Score’ (SAS – ha) which claims to be the world’s first measurement tool that allows brands to attribute consumers’ social media interactions directly to OOH spend. So if you spend a lot they tweet a lot seems to be the theory. […]

moreaboutadvertising.com
Thu, Feb 25, 2016 at 7:17 PM

Samsung: What Do the 2016 Technology Trends Mean for Enterprise? (Insights Samsung)

This year’s Consumer Electronics Show (CES) highlighted four trends and opportunities generating buzz in 2016 – the Internet of Things (IoT), secure workforce mobility, digital signage and virtual reality. All of these have moved well past the incubation stage and are making a real impact for businesses, driving innovation and simplification. […]

insights.samsung.com
Thu, Feb 25, 2016 at 7:07 PM

MediaPost: Kinetic, Fuel Intelligence Social Media Activity Resulting from OOH Ad Spending

Kinetic Worldwide is teaming with tech and analytic shop Fuel Intelligence to launch the "Social Amplification Score" (SAS) that the firms claim can attribute consumers’ social media interactions directly to out-of-home (OOH) media spend. The platform works by using propriety algorithms and software to analyze social media data across Twitter, Facebook, Instagram and Tumblr. […]

mediapost.com
Thu, Feb 25, 2016 at 2:17 AM

Kinetic Worldwide Launches World’s First Tool To Measure Out-of-Home Ads’ Social Media Value (Bulldog Reporter)

Kinetic Worldwide, a specialist in activating on-the-move audiences through location-based media, announced the launch of Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home (OOH) media spend. […]

bulldogreporter.com
Thu, Feb 25, 2016 at 12:51 AM

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