There was something about this year’s cohort of Super Bowl ads that left me feeling particularly empty. 30-second spots are supposed to be our industry’s ‘thing,’ its bread-and-butter, its happy place in an otherwise terrifying ‘digital’ and ‘mobile-first’ world. And this was the best we could do? […]
Exterion Media and Centercom announced that, starting from 1st March, the entire Centercom shopping mall network is to be taken over by Exterion Media. The network consists of 125 of the biggest shopping malls in the Netherlands, such as: Hoog Catharijne in Utrecht, Stadshart Amstelveen and In de Bogaard in Rijswijk. […]
Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner's pace. […]
Clear Channel's new outdoor advertising initiative -- which involves tracking consumers to figure out whether they visit stores after viewing billboard -- raises privacy concerns, according to Sen. Al Franken. […]
Welcoming more than 1.7 million passengers in 2015, Victoria International Airport is the second largest airport in British Columbia and a burgeoning hub for both domestic and international travellers. The new agreement adds to PATTISON’s growing portfolio of airports in Canada which in total reach more than 35 million passengers annually. […]
In an email to NPR, Clear Channel press spokesman Jason King drew a distinction between the one-to-one approach of online digital ad targeting and this strategy, which he described as "one-to-many. […]
Digital Signage Expo (DSE) 2016 is in high gear for its run March 15–18 at the Las Vegas Convention Center in Las Vegas. As we approach the expo, Andrea Varrone shared some background and on-the-ground updates on what’s new and hot for this year’s DSE. Varrone is the Show Director for Digital Signage Expo (DSE). […]
NEW YORK – For the second straight year YCD Multimedia’s Cnario Digital Signage Suite has been selected for the Best of Manhattan Award in the Digital Signage Software category by the Manhattan Award Program. Each year, the Manhattan Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. […]
Sharp Electronics, Booth 1223 Here’s what Gary Bailer, Director of Product Management, says DSE visitors should expect from Sharp in a couple of weeks. Sharp Electronics kindly stepped up as one of the sponsors of this year’s Preset Group DSE Mixer. Why do people going to DSE need to put your company on their Must See list of booths? […]
The hotel is setting a new standard for guest entertainment and technology innovation in the hospitality industry. […]
NEW YORK--Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), has launched ‘Clear Channel Outdoor RADAR’, its new suite of research, data and analytics tools to help advertisers and advertising agencies more effectively plan and buy CCOA media to reach target audiences and measure the impact of their Out-Of-Home (OOH) campaigns. […]
The new product, called Clear Channel Outdoor RADAR, layers aggregate mobile data from AT&T Data Patterns SM, Placed and PlaceIQ over its own inventory data to determine how different audience segments can be reached. It attributes specific actions to various outdoor campaigns. […]
The growth of available technology in digital outdoor advertising has allowed brands to get their message across in more creative and relevant methods than ever. Here are some examples of innovative ways companies have utilised digital outdoor. […]
... It might be time to embrace something that virtually everyone who has ever thought about our industry agrees that we do particularly well: OOH builds brands. I know what many of you marketers are thinking: “We don’t have time for brand building. […]
In order to make the restaurant experience more effective for customers and boost profits, McDonald’s has announced that it will be installing digital menu boards at restaurants nationwide that will make recommendations based on the weather. […]
