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APEX Awards 2016 – Winners at DSE 2016 (DSE)

This year Gold, Silver and Bronze APEX Awards were presented to winners in nine categories from a field of 155 entrants from 11 countries. […]

Fri, Mar 18, 2016 at 1:37 AM

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OAAA’s Ken Klein On Property Rights (OAAA)

By Ken Klein EVP, Government Affairs OAAA. Happy birthday, James Madison (born March 16, 1751). The “Father of the Constitution,” Madison gets credit for the Fifth Amendment, which includes the “Takings Clause” that protects private property. […]

oaaa.org
Fri, Mar 18, 2016 at 1:35 AM

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The Drum: TfL appoints Exterion Media to £1bn rail advertising contract

TfL has selected Exterion Media as its media partner for its £1bn rail advertising account. The appointment comes as TfL for the first time combines advertising in a single contract across London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and once it is operational, Crossrail. […]

thedrum.com
Thu, Mar 17, 2016 at 11:55 PM

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Exterion sees off Decaux to retain Tube poster contract (More About Advertising)

Exterion Media, formerly CBS Outdoor, has retained the London Underground, Crossrail, DLR and London Overground outdoor advertising contract, said to be the largest such contract in the world with a value of £150m annually. Exterion beat off strong competition from French-owned JC Decaux which landed the London bus shelter contract from Clear Channel last year. […]

moreaboutadvertising.com
Thu, Mar 17, 2016 at 11:54 PM

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Data Visualization and Digital Signage: You’ve got to see it to believe it (YCD Multimedia)

Welcome to the age of data visualization in digital signage. What is it? It is the ability to take complex, data rich information and present it in easy-to-understand, graphic ways that people can grasp at a glance. […]

ycdmultimedia.com
Thu, Mar 17, 2016 at 11:32 PM

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Jamming to Biebs, check out that billboard (Media Life)

A new OOH ampaign brings up promotions for Justin Bieber's latest album You’re driving down the road, listening to Justin Bieber’s “Sorry” (no shame – Biebs has matured and it’s a good song). Suddenly, you notice something kind of strange. As soon as the song came on the radio, the ad on the digital billboard in front of you changed. […]

Thu, Mar 17, 2016 at 10:32 PM

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Video: Broadsign Features Broadsign Mobile For Digital Signage Advertising (Frequency)

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Thu, Mar 17, 2016 at 10:26 PM

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Mvix to the Integrators: How to Be Competitive in the Digital Signage Market (Commercial Integrator)

Commercial integrators are slacking when it comes to the wealth of opportunity available in the digital signage market. Mvix has some tips on how to do better. Integrators and their customers should not start with the budget process in the beginning of planning a digital signage network. […]

Thu, Mar 17, 2016 at 10:15 PM

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Digital Signage Summit Europe 2016 Conference: June 23-24, Munich (Digital Signage Summit)

This year’s Digital Signage Summit Europe takes places early summer on the 23rd and 24th of June once again at the Hilton Munich Airport Hotel. For the first time in 2016, the DSS Europe conference will take place over two full days. The first day’s conference will be characterised by multiscreen data driven and disruptive, the second around the theme ‘turning stores into stories’. […]

digitalsignagesummit.org
Thu, Mar 17, 2016 at 10:13 PM

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Major APEX Awards Go to Second Story and Digital Kitchen (DSConnection)

Second Story, part of SapientNitro, took home the Installation of the Year APEX Award with Vornado Realty Trust’s installation in Times Square in the Public Spaces category. The nine-story installation features 23 million pixels and is now the largest 4K screen in the world. […]

digitalsignageconnection.com
Thu, Mar 17, 2016 at 7:57 AM

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Daredevil OOH Campaign: Billboards Evolve as Fans Talk (Media in Canada)

Fans of Netflix’s Daredevil are doing some real damage to billboards showcasing new characters the Punisher and Elektra ahead of the show’s second season launch this Friday. […]

mediaincanada.com
Thu, Mar 17, 2016 at 7:36 AM

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Signal Outdoor CEO on What It Takes To Be A Good Outdoor Ad Sales Rep (Billboard Insider)

Insider asked CEO Jim McLaughlin of Signal Outdoor about the qualities it takes to succeed as an outdoor advertising account rep. Signal was established in 1998 and operates 10,500 transit, bus shelter, campus and billboard displays in 100 municipalities. Jim, what are the qualities of a good outdoor sales rep? […]

billboardinsider.com
Thu, Mar 17, 2016 at 7:10 AM

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Posterscope’s monthly Out-of-Home market update: The Real World March 2016 (Pioneering OOH)

The Real World is Posterscope's monthly market update, containing latest industry news, key facts   1. The Real World March 2016; 2. The Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. […]

slideshare.net
Thu, Mar 17, 2016 at 2:52 AM

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NYC’s MTA Issues RFP for Static and Digital OOH Advertising Concessions

Concessions Available for the Right to Advertise in Subways, Buses, and Commuter Railroads. The Metropolitan Transportation Authority (MTA) announced the release of a Request for Proposals (RFP) for media firms interested in the right to advertise in subways, buses and commuter railroads, including concessions for traditional and digital advertising throughout the entire MTA rail and bus network. […]

digitalsignageadvertising.wordpress.com
Thu, Mar 17, 2016 at 2:48 AM

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Times Square Display is Largest 4K Screen in the World (DSConnection)

Nine stories tall with 23 million pixels, Vornado Realty Trust’s 4K screen is the largest in the world. To unveil the Times Square display and demonstrate to potential advertisers its scale, resolution and capacity for interactivity, Second Story created a spectacular transmedia exhibition that positioned the audience as co-creators of content. […]

digitalsignageconnection.com
Thu, Mar 17, 2016 at 2:44 AM

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