Raw Feed & Search

How big a book should an out-of-home ad sales rep have? (Billboard Insider)

Kevin Gephart. When I was at Clear Channel Minneapolis/Saint Paul, market rank 16, we billed $34 million with a staff of 12 reps. That is very misleading because a certain percent (I don’t know the exact number) of that was imported sales from other Clear Channel offices (including national) that ran in Minneapolis. […]

billboardinsider.com
Mon, Jan 8, 2024 at 11:23 AM

Permalink

The ISE 2024 Badge Thing Is A Mess (16:9)

A Scot who runs global partnerships for the huge AV integrator GPA put out a post this weekend on Linkedin that is framed as ... […]

sixteen-nine.net
Mon, Jan 8, 2024 at 8:18 AM

Permalink

Free infographic: Programmatic DOOH workflow (DOOH Academy)

DOOH Academy published this slide showing the process that happens between an advertiser and a DOOH screen. […]

doohacademy.com · Promoted content
Mon, Jan 8, 2024 at 12:10 AM

Permalink

Is AI the Answer to Maintaining Compelling Digital Signage Content? (Commercial Integrator)

Just a few years back, some in the AV world might have responded to that question with “it’s my job to the get that network up and running. What happens with the content after that is the client’s concern, out of my control.” That was then. […]

commercialintegrator.com
Mon, Jan 8, 2024 at 12:10 AM

Permalink

Irish advertising market to grow by 3.2% in 2024, OOH to increase by 7.5%, DOOH – by 11.8%: GroupM (Adworld)

GroupM highlights the strong performance of OOH with the market growing by 15% to €70m in 2023. This is forecast to grow by around 7.5% in 2024 to €74.4m. Of this, digital OOH (DOOH) will continue to drive growth again with a forecast 11.8% increase to €38.7m in 2024. […]

adworld.ie
Sun, Jan 7, 2024 at 1:51 PM

Permalink

Korea Economic Daily secures seven-year airport advertising ‘transformation’ contract for Incheon International Airport (OOH News Korea)

The Korea Economic Daily (KED) has secured a 7-year contract to take over all airport advertising media at Seoul Incheon International Airport (ICN), the largest medium-hub airport in South Korea. Under this agreement, KED will replace existing static advertising lightboxes with LED advertising screens at Terminal 1 and Terminal 2 of the airport. […]

oohnews.co.kr · Promoted content
Sun, Jan 7, 2024 at 1:20 PM

Permalink

7 reasons why this CEO is not going to CES 2024 (LinkedIn)

Jared Belsky, CEO of Acadia. 1. You can see 90% of these same people when you are in NYC for 50% the money, and 80% less Advil intake. […]

linkedin.com
Sun, Jan 7, 2024 at 12:55 PM

Permalink

An open letter to the Integrated Systems Europe (ISE) team, from a loving exhibitor… (LinkedIn)

Mike Stead, Director, Global Partnerships for the World’s Largest AV Integrator - GPA. *It’s 2024* folks. And you’re asking exhibitors to print their own badges at home, and bring them to the show to be put in plastic badge holders. […]

linkedin.com
Sat, Jan 6, 2024 at 3:57 PM

Permalink

Anti-billboard activists in Cardiff succeed in blocking new street-level DOOH ad screens proposed by JCDecaux (Wales Online)

By Ben Summer, reporter. The 'communication hubs' would contain defibrillators and phones but an anti-advertising group criticised their size and impact. Several street billboards in Cardiff have been denied planning permission over concerns they would ruin the look of the city's streets. […]

walesonline.co.uk
Sat, Jan 6, 2024 at 3:55 PM

Permalink

OOH Ad Sales Tip for 2024, Do or Do Not…There is No Try! (Billboard Insider)

Lisa & Dan Nausley. Saying “I’ll try” often hints at a lack of commitment. Anyone can attempt something, but true dedication involves a willingness to fully commit. […]

billboardinsider.com
Fri, Jan 5, 2024 at 5:31 PM

Permalink

One fifth of Billboard Insider readers have filed a loss claim on a billboard

Billboard Insider’s take: No surprise that half of our readers have property insurance on billboards but we doubt that 50% of the billboards in the country are insured against damage. Most digital billboards are insured because each digital face costs 4 times as much as the steel monopole. […]

billboardinsider.com
Fri, Jan 5, 2024 at 5:28 PM

Permalink

A DOOH ad screen on a solar-powered drinking water dispenser station? (Billboard Insider)

Kevin Conlin of Autonomous Power Solutions tells Billboard Insider he is working on a solar powered hydration station. The station has advertising possibilities in that it can be wrapped or have a digital display or both. The system is in design prototype stage. […]

billboardinsider.com
Fri, Jan 5, 2024 at 5:26 PM

Permalink

Bravo Media wins tender to operate DOOH screens at Hong Kong’s largest public transport system

HONG KONG -- Bravo Media has won the exclusive advertising concession to operate media resources on MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024. MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in Nov 2023[1]. […]

Bravo Media
Fri, Jan 5, 2024 at 5:18 PM

Permalink

Digital billboards blast NFL refs for Lions’ controversial loss against Cowboys Saturday (The Detroit News)

Charles E. Ramirez, The Detroit News. The Detroit Lions may have let last Saturday's heartbreaking 20-19 loss to the Dallas Cowboys go, but some fans are using billboards to shout that they haven't. […]

detroitnews.com
Fri, Jan 5, 2024 at 5:04 PM

Permalink

ISE Updates: Mixer Status, DSS Conference Agenda, And A Key Tip On Getting In To The Show (16:9)

I was out walking with my wife Joy late yesterday, trying to march off some of unfortunate tummy expansion incurred in holiday eating and ... […]

sixteen-nine.net
Fri, Jan 5, 2024 at 10:05 AM

Permalink