Exterion Media, Proxama and Mapway launch UK’s largest iBeacon consumer transport experience on London buses. […]
The Digital Signage Summit Europe, presented by DSF Europe, is taking place on the 23rd and 24th of June. During the two day conference, attendees can expect a programme packed full with interesting and innovative lectures and panel discussions. The details regarding the first of the DSS EUROPE 2016’s high-profile speakers are just now being released. […]
Clear Channel’s super premium digital brand, Storm, has unveiled their first site in Leeds, Storm The Mile. Storm The Mile, which is Storm’s fourth site outside London following the launch of Storm Mancunian Junction in Manchester last month, becomes the latest landscape screen to join Storm’s expanding nationwide portfolio. […]
While Director Zack Snyder’s latest comic book CGI fest, the long-awaited Batman vs. Superman: Dawn of Justice, continues to nurse its wounds from lukewarm critical reviews and an embarrassing box-office drop-off following opening weekend, DC Comics and Posterscope have not lost optimism concerning the film’s European reception. […]
The shift from manual and inefficient ad buying practices to automated and data-driven ones is a no-brainer. There’s little doubt that automation will play an ever-larger role in advertising. Yet ad tech in 2016 is a victim of its own success. […]
Part of the Wildstone designed City Suite portfolio of digital sites, City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site. […]
It can be exhausting to travel by subway, especially when you work in advertising. Subways are home to some of the grabbiest, ugliest creative in all of existence, often in multiples. To wit: Yesterday, while stepping out of the Paris Métro, I saw a billboard for the Chatons d'Or, or The Golden Kitten, a new tongue-in-cheek ad awards show. […]
MONTRÉAL - Astral Out of Home, a division of Bell Media, will install 20 digital faces on Réseau de transport de la Capitale (RTC) transit shelters by June 30, 2016. […]
Out of home advertising professionals gathered last week in Boca Raton, FL for the TAB/OAAA “ BIG Picture” conference. It was Grand Visual’s 3rd year attending, and it was heartening to see digital, data and technology taking centre stage. Ben & Neil have shared their highlights from this years event. […]
The acquisition has been made to bolster Posterscope’s global real-time capabilities as digital OOH billings are forecast to grow to 54 per cent of the UK market by 2019. […]
Verifone Media’s General Manager Paul Jankauskas is having a good year. He’s been a senior executive in the place-based media industry for more than a decade, and in addition to approaching exciting roll-outs at Verifone, the industry veteran was recently voted onto the DPAA Board of Directors. […]
New research carried out by Exterion Media and Kinetic has found that rail commuters have an average travel period of 35.5 minutes to absorb advertisements – 7.84 minutes on the platform and 27.69 minutes on board. […]
Amazon launched a dynamic Digital Out of Home (DOOH) campaign to celebrate the eagerly anticipated arrival of Catastrophe Season 2 to Amazon Prime Video. The campaign captures the humor of the British sitcom and invites participation through the show’s Twitter handle @catastrophe-tv. […]
Exterion Media’s session was one of the few from the week looking at the role of Outdoor and posed the question “are we making enough of digital creativity in outdoor?”. Alan Brydon from Outsmart argued that we need to communicate more about the creative potential of Digital Outdoor. Further, he urged the industry to move towards personalisation at scale through the use of dynamic creative. […]
In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK. The supermarket’s spring promotion, which is part of a wider multimedia campaign, endeavoured to reinforce why its consumers enjoy shopping with the brand. […]
