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MediaPost: Agencies Form ‘Smart Alliance’ To Facilitate Global OOH Campaigns

Three out-of-home ad-buying specialists — WPP’s Kinetic Worldwide, Latcom, and Mediakeys — have formed a new venture called the Smart Alliance, designed to enable easier implementation of global OOH campaigns. Calling it an industry first, the group said that clients will be able to buy media across 250 markets from a single location via the alliance. […]

mediapost.com
Wed, May 11, 2016 at 12:12 AM

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The Drum: How Posterscope is bringing Doom to your doorstep using Twitter and OOH

To mark the return of video game Doom, out of home (OOH) advertising group Posterscope is leveraging Twitter data to inform OOH ad buys, making sure Doom reaches the right people, at the right time, in the right place. […]

thedrum.com
Wed, May 11, 2016 at 12:11 AM

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DPAA’s Video Everywhere Summit 2016 will take place on October 27 in NYC

Save the date: the Video Everywhere Summit will be held on October 27, 2016 at the historic Roosevelt hotel in New York City. DPAA Video Everywhere Summit is the largest annual event dedicated to Multi-screen viewing, Video Neutral Planning and the role of Digital Place Based media in today’s fast evolving media ecosystem. […]

digitalsignageadvertising.wordpress.com
Tue, May 10, 2016 at 7:52 PM

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OUTFRONT Media to connect its billboards to the Internet of Things (PR Newswire)

Out-of-home media operator OUTFRONT Media Inc. has partnered with SIGFOX, a provider of global communications service for Internet of Things ("IoT"), to install SIGFOX's wireless equipment on OUTFRONT Media's sites throughout the U.S. This approach is a part of the SIGFOX strategy to deploy its dedicated IoT network across 100 U.S. […]

prnewswire.com
Tue, May 10, 2016 at 7:22 PM

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London Digital Signage Week May 16-20, 2016: Updated Calendar (London 2016)

London Digital Signage Week takes place May 16-20, 2016 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage. […]

london2016.digitalsignageweek.com
Tue, May 10, 2016 at 7:18 PM

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Primesight unveils its largest ever digital roadside screens (Mediatel)

Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight's first digital 96-sheet roadside panels. The 10 new screens - the largest out-of-home format - will join 52 existing D48-sheets and form part of Primesight's wider strategy to reach 100 digital roadside sites by the end of the year. […]

mediatel.co.uk
Tue, May 10, 2016 at 7:11 PM

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How to find a software platform for your kiosk and digital signage needs (DSToday)

The software platform determines everything from security to monitoring to integration — and ultimately, to user experience. There are inexpensive and simple solutions for displaying web content securely on a kiosk, like Chrome’s Kiosk mode or mKiosk by Firefox. However, these do not fall under the category of a software platform. […]

digitalsignagetoday.com
Tue, May 10, 2016 at 6:56 PM

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16:9: Switch To Digital Menus Boosts Sales by 50% at This UK Burger Chain

It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped sales by 50% is nonetheless interesting. […]

sixteen-nine.net
Tue, May 10, 2016 at 9:03 AM

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Pro-medical marijuana billboard goes up in Baton Rouge ahead of final vote (WBRZ)

BATON ROUGE - As lawmakers prepare for the final vote on medical marijuana legalization, a pro-pot group has placed a billboard in the Capital City featuring a local mother and her child. The digital signage goes live at 11 a.m. on Tuesday and displays Baton Rouge residents Brittany Osborne and her daughter Kalie. […]

wbrz.com
Tue, May 10, 2016 at 7:59 AM

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How to save big money on LED displays in 2016 (PR Newswire)

Now that tax day has come and gone…let us save you some money on your LED. The LED display industry has seen tremendous growth in recent years, due in large part to improving technologies and vastly reduced costs. Given these factors alone, it's a great time to take advantage of the benefits of an LED display. […]

prnewswire.com
Tue, May 10, 2016 at 7:02 AM

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Executive Spotlight: Sean Reilly, Lamar Advertising (Greater Baton Rouge Business Report)

At the helm of one of the largest outdoor advertising companies in America, Sean Reilly leads with an adventurous spirit and an emphasis on maintaining a community-focused attitude among employees, inspired by Lamar’s roots as a family business, started in 1902. Since succeeding his brother Kevin Reilly Jr. […]

businessreport.com
Tue, May 10, 2016 at 1:54 AM

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Clear Channel Outdoor swings to profit: Q1 2016 results (MarketWatch)

Clear Channel Outdoor Holdings Inc. swung to a profit in the latest quarter as revenue dropped, helped by the sale of some of its assets. Clear Channel sells space on traditional and digital billboards. […]

marketwatch.com
Tue, May 10, 2016 at 12:13 AM

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Exceptional OOH Creative Yields Exceptional Results: 2016 Obie Awards

While the winners were recognized for creativity and beauty, the campaigns were also exceptionally effective. “Great OOH creative can stop consumers in their tracks,” said OAAA’s Stephen Freitas. They will remember the ad, tell their friends and family about it, and with that we have achieved positive brand recognition. […]

digitalsignageadvertising.wordpress.com
Tue, May 10, 2016 at 12:06 AM

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OUTFRONT Media’s First Quarter 2016 Results (PR Newswire, full release)

Revenues of USD 348.4 million, up 1.3%. Adjusted OIBDA of USD 88.1 million, up 1.3%. AFFO of USD 49.0 million, $0.36 per diluted share. Operating Income of USD 24.2 million; Net loss of USD 2.3 million. Quarterly dividend of USD 0.34 per share, payable June 30, 2016. […]

prnewswire.com
Mon, May 9, 2016 at 11:49 PM

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OUTFRONT Media Launches First App-based Billboard In Times Square (PR Newswire)

OUTFRONT Media has deployed ON Smart Media's Liveboard and advertising.app (ad.app) technology on their 2200 square-foot billboard at 1500 Broadway in New York's Times Square. […]

prnewswire.com
Mon, May 9, 2016 at 11:48 PM

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