According to the UK-based Centre for Process Innovation (CPI), the lack of traditional windows will render the airplane lighter and stronger thereby making a 21st century journey into the friendly skies that much safer and more fuel-efficient. […]
According to a recent report by Gallup, digital signs are increasingly being used to encourage real-time collaboration, along with education, and to inspire employees. […]
ACTIVEZ will bring together industry leaders to discuss how data and technology are fueling innovation and how that will shape the future of OOH. New research will be presented on the value of OOH; its impact on brand metrics and ROI. Hear from marketers and their agencies on how OOH is achieving their goals by delivering targeted, relevant and contextual moments that matter. […]
The speaker line-up now seems to be in place for the Digital Signage Summit at InfoComm, being run by the German consultancy and event group Invidis Consulting. The summit is on Tuesday, June 7th, from 8 AM (groan) to 3:30 PM, I think/assume/better find out that it is at the Las Vegas Convention Centre. I better find out because I am among the people speaking at the thing. […]
SID's Display Week is the international event for the electronic display industry, where new technologies are introduced. Display Week's attendees and exhibitors represent the display-engineering talent from all over the world, as well as leaders representing both the commercial and consumer markets. […]
Online pre-registration is now open for the SIGN CHINA 2016, LED CHINA 2016, and the newly-joined Digital Signage 2016 Exhibition. Trade professionals are able to get access to three events with only one badge by registering online before September 10. […]
Speaking at the 2016 DailyDOOH Media Summit on Tuesday, Burbridge described a Matrix-style era where tech has the capabilities to manipulate memories, augment human beings into someone else's reality and allow advertisers to control what we see. […]
This year, to build more coverage and drive awareness on the streets of London, Verifone Media and Starbucks have launched a DigitalTops campaign. Verifone Media’s HD LCD DigitalTop network of 400 screens, offers advertisers a 1 in 6 share of voice within a 30 second loop. […]
A handful of small vendors specializing in drone advertising have popped up across the country, and on a few occasions these mini-copters have been used for alternative media stunts. But there are a slew of issues, many of them legal, that have stymied more widespread use of drone-vertising. […]
Forecasts which predict that Clear Channel Putdoor will generate more revenue from electronic advertising displays than traditional billboards and posters this year. The outdoor advertising giant’s UK operations will generate more than 50 per cent of its revenues from digital displays this year, the first time that digital has surpassed other OOH advertising means. […]
Clear Channel Outdoor is set to reach a digital “tipping point” in the UK, generating more money from electronic advertising displays than traditional posters and billboards. […]
Last year UK-based Posterscope bought PML Group, Ireland’s top out of home (OOH) specialist, for an undisclosed sum. Once all the t’s are crossed and i’s dotted PML will join the Posterscope network, owned by Dentsu Inc. PML was started in 1982 by Jimmy Cashen, above, and the late Gerry O’Donoghue, to compete with Outdoor Advertising Services (OAS). […]
Guest Post: Tim Strähle, Adversign Media This is part 1 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]
Airport Media has selected BroadSign’s automated digital out-of-home software to power its DOOH displays at London Gatwick and London Luton airports. The audiences reached through these airports unsurprisingly attract diverse advertiser categories, with brands on display including Land Rover, Louis Roederer, British Gas, Columbus and easyJet. […]
Paris-based Quividi has joined the Digital Place Based Advertising Association (DPAA). Quividi’s anonymous video analytics (AVA) platform finely counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands create contextual dynamic campaigns that resonate with the viewers and can measure the precise impact of their communication. […]
